Journal of Relationship Marketing, Volume 12, Issue 3 (2013)

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Journal of Relationship Marketing, Volume 12, Issue 3 (2013)

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Articles

Article
Adaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications
Emmanuel Chao
Pages: 165-190
Published online: 24 Sep 2013
AbstractforAdaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications | Full Text | References | PDF (318.4 KB)
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Article
Service Failure Magnitude and Paradox: A Banking Perspective
Shuchi Singhal, Anupam Krishna & Davis Lazarus
Pages: 191-203
Published online: 24 Sep 2013
AbstractforService Failure Magnitude and Paradox: A Banking Perspective | Full Text | References | PDF (211.7 KB)
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Article
The Influence of Relational Selling Behavior on Relationship Quality: The Moderating Effect of Perceived Price and Customers’ Relationship Proneness
Su-Yin Lin
Pages: 204-222
Published online: 24 Sep 2013
AbstractforThe Influence of Relational Selling Behavior on Relationship Quality: The Moderating Effect of Perceived Price and Customers’ Relationship Proneness | Full Text | References | PDF (118.9 KB)
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