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Journal of Relationship Marketing
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Volume 13, Issue 4

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 13, Issue 4 (2014)

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Journal of Relationship Marketing, Volume 13, Issue 4 (2014)

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Articles

Article

Social Influence and Contextual Utilization of Customer Relationship Management Technology in an International Field Sales Organization

David S. Baker

Pages: 263-285

Published online: 11 Dec 2014

AbstractforSocial Influence and Contextual Utilization of Customer Relationship Management Technology in an International Field Sales Organization | Full Text | References | PDF (206.1 KB)

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Article

Client Relationship Marketing Practices: An Exploratory Study of the Legal Industry

Kok Ming Woo & Kannika “Mink” Leelapanyalert

Pages: 286-317

Published online: 11 Dec 2014

AbstractforClient Relationship Marketing Practices: An Exploratory Study of the Legal Industry | Full Text | References | PDF (420.2 KB)

547 Views
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Article

Determining the Key Factors of Customer–Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users

Zuraidah Zainol, Norjaya Mohd Yasin, Nor Asiah Omar & Nik M. Hazrul Nik Hashim

Pages: 318-342

Published online: 11 Dec 2014

AbstractforDetermining the Key Factors of Customer–Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users | Full Text | References | PDF (746.8 KB)

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Editorial Board

Editorial Board EOV

Page: ebi

Published online: 11 Dec 2014

CitationforEditorial Board EOV | Full Text | PDF (44.7 KB)

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