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Volume 14, Issue 2

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 14, Issue 2 (2015)

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Journal of Relationship Marketing, Volume 14, Issue 2 (2015)

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Article

A Study of the Impact of Relationship Marketing on Cross-Buying

Vishal Vyas & Sonika Raitani

Pages: 79-108

Published online: 29 Jun 2015

AbstractforA Study of the Impact of Relationship Marketing on Cross-Buying | Full Text | References | PDF (291.2 KB)

571 Views
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Article

Perceived Value, Reputation, Trust, and Switching Costs as Determinants of Customer Retention

Gabriel Sperandio Milan, Luciene Eberle & Suélen Bebber

Pages: 109-123

Published online: 29 Jun 2015

AbstractforPerceived Value, Reputation, Trust, and Switching Costs as Determinants of Customer Retention | Full Text | References | PDF (201 KB)

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Article

The Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction

Nor Azila Mohd Noor, Selvan Perumal & Majid Mapkhot Goaill

Pages: 124-151

Published online: 29 Jun 2015

AbstractforThe Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction | Full Text | References | PDF (197.4 KB)

445 Views
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Article

The Mediating Effect of Relationship Quality on the Transaction Cost–Export Performance Link: Bangladeshi Exporters' Perspectives

A.F.M. Jalal Ahamed, Rodney L. Stump & Kåre Skallerud

Pages: 152-169

Published online: 29 Jun 2015

AbstractforThe Mediating Effect of Relationship Quality on the Transaction Cost–Export Performance Link: Bangladeshi Exporters' Perspectives | Full Text | References | PDF (129.3 KB)

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