Journal of Relationship Marketing, Volume 15, Issue 3 (2016)

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Journal of Relationship Marketing, Volume 15, Issue 3 (2016)

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Original Articles

Article
The Importance of Attributional Trust to Corporate Reputation
Ian Horgan, Kamrul Ahsan & Shah Miah
Pages: 109-134
Published online: 06 Sep 2016
AbstractforThe Importance of Attributional Trust to Corporate Reputation | Full Text | References | PDF (692.9 KB)
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Article
An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates
Ruchi Garg, Jaydeep Mukherjee, Soumendu Biswas & Aarti Kataria
Pages: 135-153
Published online: 06 Sep 2016
AbstractforAn Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates | Full Text | References | PDF (501.2 KB)
  • 732 Views
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Article
Conceptual Study of Relationship Signals in the IT Services Sector in India
Supriya Biswas
Pages: 154-171
Published online: 06 Sep 2016
AbstractforConceptual Study of Relationship Signals in the IT Services Sector in India | Full Text | References | PDF (464.5 KB)
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Article
The Effect of Customer–Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets
Zuraidah Zainol, Nor Asiah Omar, Juliana Osman & Nurul Fadly Habidin
Pages: 172-199
Published online: 06 Sep 2016
AbstractforThe Effect of Customer–Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets | Full Text | References | PDF (775.7 KB)
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Article
Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers
Martina G. Gallarza-Granizo, Irene Gil-Saura & María-Eugenia Ruiz-Molina
Pages: 200-217
Published online: 06 Sep 2016
AbstractforEmotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers | Full Text | References | PDF (485.8 KB)
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