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Journal of Relationship Marketing
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Volume 16, Issue 4

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 16, Issue 4 (2017)

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Journal of Relationship Marketing, Volume 16, Issue 4 (2017)

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Article

Performing Under Pressure: Winning Customers Through Improvisation in Team Selling

Katerina E. Hill, Victoria D. Bush, Douglas Vorhies & Robert Allen King

Pages: 227-244

Published online: 08 Dec 2017

AbstractforPerforming Under Pressure: Winning Customers Through Improvisation in Team Selling | Full Text | References | PDF (464.3 KB)

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Article

What Really Leads to Partner Relationship Management? A Review of Literature

Anuja Agarwal, Deepali Singh & Arun Kumar Agariya

Pages: 245-285

Published online: 27 Oct 2017

AbstractforWhat Really Leads to Partner Relationship Management? A Review of Literature | Full Text | References | PDF (856 KB)

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Article

Moderating Price Sensitivity of Low-Uncertainty Daily Eco-Friendly Products: Creating Benevolence Trust and Reducing Uncertainties

Couchen Wu, Yungliang Lin & Tai Ying Chen

Pages: 286-301

Published online: 05 Oct 2017

AbstractforModerating Price Sensitivity of Low-Uncertainty Daily Eco-Friendly Products: Creating Benevolence Trust and Reducing Uncertainties | Full Text | References | PDF (419.3 KB)

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Article

What are the Building Blocks of Customer Brand Loyalty in Department Stores? A Multi-Level Mediation Analysis

S. R. Nikhashemi & Naser Valaei

Pages: 302-327

Published online: 02 Nov 2017

AbstractforWhat are the Building Blocks of Customer Brand Loyalty in Department Stores? A Multi-Level Mediation Analysis | Full Text | References | PDF (807.6 KB)

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Article

A Relationship Governance Perspective of Organizational Buyers' Supplier Choice Decisions

Tao (Tony) Gao

Pages: 328-342

Published online: 05 Oct 2017

AbstractforA Relationship Governance Perspective of Organizational Buyers' Supplier Choice Decisions | Full Text | References | PDF (456.3 KB)

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Editorial Board

Page: ebi

Published online: 08 Jan 2018

CitationforEditorial Board | Full Text | PDF (44.8 KB)

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Journal of Relationship Marketing (Vol.16, Iss.4, 2017)

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