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Volume 18, Issue 3

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 18, Issue 3 (2019)

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Journal of Relationship Marketing, Volume 18, Issue 3 (2019)

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Original Articles

Article

Customer, Corporation, and Cause: A Comprehensive Model of Cause Selection in Cause-Related Marketing

Reza Fazli-Salehi, Ivonne M. Torres & Miguel Angel Zúñiga

Pages: 173-195

Published online: 07 Apr 2019

AbstractforCustomer, Corporation, and Cause: A Comprehensive Model of Cause Selection in Cause-Related Marketing | Full Text | References | PDF (1.5 MB) | EPUB

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Article

Applying the Right Relationship Marketing Strategy through Big Five Personality Traits

Aylin Caliskan

Pages: 196-215

Published online: 03 Apr 2019

AbstractforApplying the Right Relationship Marketing Strategy through Big Five Personality Traits | Full Text | References | PDF (2 MB) | EPUB

2946 Views
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Article

Consumer Trust in Internet Marketing and Direct Selling in China

Patrick Poon & Gerald Albaum

Pages: 216-232

Published online: 13 May 2019

AbstractforConsumer Trust in Internet Marketing and Direct Selling in China | Full Text | References | PDF (1.2 MB) | EPUB

1297 Views
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Article

The Mediating Role of Relationship Marketing between Service Quality and Customer Loyalty

I. Wayan Jaman Adi Putra & Dessy Pramita Putri

Pages: 233-245

Published online: 08 Jun 2019

AbstractforThe Mediating Role of Relationship Marketing between Service Quality and Customer Loyalty | Full Text | References | PDF (950.5 KB) | EPUB

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Article | Published online: 17 Jun 2024

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Journal of Relationship Marketing (Vol.18, Iss.3, 2019)

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