Journal of Relationship Marketing, Volume 19, Issue 1 (2020)

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Journal of Relationship Marketing, Volume 19, Issue 1 (2020)

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Original Articles

Article
Brand Power Relationships: A Co-Evolutionary Conceptual Framework
Michela Mingione, Muhammad Kashif & Maria Petrescu
Pages: 1-28
Published online: 16 Sep 2019
AbstractforBrand Power Relationships: A Co-Evolutionary Conceptual Framework | Full Text | References | PDF (2.1 MB) | EPUB
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Article
New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
Harald Pol, Mirjam Galetzka & Ad Pruyn
Pages: 29-51
Published online: 22 Sep 2019
AbstractforNew Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy
Mulyana Mulyana, Hendar Hendar, Moch Zulfa & Alifah Ratnawati
Pages: 52-74
Published online: 18 Sep 2019
AbstractforMarketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy | Full Text | References | PDF (1.8 MB) | EPUB
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