Journal of Relationship Marketing, Volume 19, Issue 2 (2020)

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Journal of Relationship Marketing, Volume 19, Issue 2 (2020)

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Articles

Article
Adoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators
Sheshadri Chatterjee, Soumya Ghosh & Ranjan Chaudhuri
Pages: 75-92
Published online: 18 Sep 2019
AbstractforAdoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators | Full Text | References | PDF (1.5 MB) | EPUB
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Article
The Phenomenon of Brand Love: A Systematic Literature Review
Vivek Pani Gumparthi & Sabyasachi Patra
Pages: 93-132
Published online: 19 Sep 2019
AbstractforThe Phenomenon of Brand Love: A Systematic Literature Review | Full Text | References | PDF (2.5 MB) | EPUB
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Article
Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram
Marianny Jessica de Brito Silva, Salomão Alencar de Farias, Michelle Kovacs Grigg & Maria de Lourdes de Azevedo Barbosa
Pages: 133-163
Published online: 20 Sep 2019
AbstractforOnline Engagement and the Role of Digital Influencers in Product Endorsement on Instagram | Full Text | References | PDF (3.4 MB) | EPUB
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