Journal of Relationship Marketing, Volume 2, Issue 1-2 (2003)

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Journal of Relationship Marketing, Volume 2, Issue 1-2 (2003)

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EDITOR'S CORNER

Article
EDITOR'S CORNER
David Bejou
Page: 1
Published online: 24 Sep 2008
CitationforEDITOR'S CORNER | PDF (517.7 KB)
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Original Articles

Article
Relationship Strategy, Effectiveness, and Responsiveness in Services Marketing
R. Mohan Pisharodi, Madhukar G. Angur & G. Shainesh
Pages: 3-22
Published online: 24 Sep 2008
AbstractforRelationship Strategy, Effectiveness, and Responsiveness in Services Marketing | References | PDF (648.4 KB)
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Article
Customer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct
Thorsten Hennig-Thurau & Claudia Thurau
Pages: 23-41
Published online: 24 Sep 2008
AbstractforCustomer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct | References | PDF (641.5 KB)
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Article
Customer Complaints and Switching Behavior—A Study of Relationship Dynamics in a Telecommunication Company
Bo Edvardsson & Inger Roos
Pages: 43-68
Published online: 24 Sep 2008
AbstractforCustomer Complaints and Switching Behavior—A Study of Relationship Dynamics in a Telecommunication Company | References | PDF (666.7 KB)
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Article
What Drives Consumer Participation to Loyalty Programs?
A Conjoint Analytical Approach
Kristof De Wulf, Gaby Odekerken-Schröder, Marie Hélène de Canniére & Claudia Van Oppen
Pages: 69-83
Published online: 24 Sep 2008
AbstractforWhat Drives Consumer Participation to Loyalty Programs? | References | PDF (687.5 KB)
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Article
Artificial Intelligence in Managing Market Relationships
The Use of Intelligence Agents
Sofia Daskou & Eleni E. Mangina
Pages: 85-102
Published online: 24 Sep 2008
AbstractforArtificial Intelligence in Managing Market Relationships | References | PDF (798.4 KB)
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