Journal of Relationship Marketing, Volume 20, Issue 1 (2021)

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Journal of Relationship Marketing, Volume 20, Issue 1 (2021)

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Articles

Article
Electronic Customer Relationship Management and Company Performance: Exploring the Product Innovativeness Development
Lalu Edy Herman, Sulhaini Sulhaini & Naili Farida
Pages: 1-19
Published online: 10 Jun 2020
AbstractforElectronic Customer Relationship Management and Company Performance: Exploring the Product Innovativeness Development | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits
Deependra Singh, Naval Bajpai & Kushagra Kulshreshtha
Pages: 20-41
Published online: 21 Jan 2020
AbstractforBrand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice
Tara Rooney, Ewa Krolikowska & Helen L. Bruce
Pages: 42-61
Published online: 28 Jan 2020
AbstractforRethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice | Full Text | References | PDF (1.4 MB) | EPUB
  • 2013 Views
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Article
SOME-Q: A Model Development and Testing for Assessing the Consumers’ Perception of Social Media Quality of Small Medium-Sized Enterprises (SMEs)
Tatik Suryani, Abu Amar Fauzi & Mochamad Nurhadi
Pages: 62-90
Published online: 16 Jul 2020
AbstractforSOME-Q: A Model Development and Testing for Assessing the Consumers’ Perception of Social Media Quality of Small Medium-Sized Enterprises (SMEs) | Full Text | References | PDF (2.6 MB) | EPUB
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