Journal of Relationship Marketing, Volume 20, Issue 3 (2021)

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Journal of Relationship Marketing, Volume 20, Issue 3 (2021)

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Original Articles

Article
Higher-Order Utilitarian and Symbolic Antecedents of Brand Love and Consumers’ Behavioral Consequences for Smartphones
Muhammad Asif Khan, Muhammad Zulqarnain, Zeeshan Ahmed Bhatti & Adnan Raza
Pages: 177-203
Published online: 30 Apr 2020
AbstractforHigher-Order Utilitarian and Symbolic Antecedents of Brand Love and Consumers’ Behavioral Consequences for Smartphones | Full Text | References | PDF (2 MB) | EPUB
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Article
The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain
S. R. Nikhashemi, Naser Valaei, Sajad Rezaei & Grégory Bressolles
Pages: 204-240
Published online: 17 Jul 2020
AbstractforThe Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain | Full Text | References | PDF (2.9 MB) | EPUB
  • 532 Views
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Article
The impact of perceived fairness and trustworthiness on customer trust within the banking sector
Korhan K. Gokmenoglu & Aysel Amir
Pages: 241-260
Published online: 08 Aug 2020
AbstractforThe impact of perceived fairness and trustworthiness on customer trust within the banking sector | Full Text | References | PDF (1.4 MB) | EPUB
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