Journal of Relationship Marketing, Volume 20, Issue 4 (2021)

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Journal of Relationship Marketing, Volume 20, Issue 4 (2021)

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Original Articles

Article
Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis
Shiv Ratan Agrawal
Pages: 261-281
Published online: 04 Aug 2020
AbstractforAdoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Delight and Commitment—Revisiting the Satisfaction-Loyalty Link
Daniël Johannes Petzer & Mornay Roberts-Lombard
Pages: 282-318
Published online: 08 Feb 2021
AbstractforDelight and Commitment—Revisiting the Satisfaction-Loyalty Link | Full Text | References | PDF (2.6 MB) | EPUB
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Article
An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction
Vahideh Arghashi, Zehra Bozbay & Azhdar Karami
Pages: 319-348
Published online: 04 Jun 2021
AbstractforAn Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction | Full Text | References | PDF (2.3 MB) | EPUB
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