Journal of Relationship Marketing, Volume 21, Issue 4 (2022)

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Journal of Relationship Marketing, Volume 21, Issue 4 (2022)

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Articles

Article
Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators
Andreas Samudro & Vonny Susanti
Pages: 255-284
Published online: 23 Apr 2022
AbstractforAssessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators | Full Text | References | PDF (2.3 MB) | EPUB
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Article
Investigating Commitment as a Unidimensional or a Multidimensional Construct in a Retail Banking Setting
Daniël Johannes Petzer & Mornay Roberts-Lombard
Pages: 285-323
Published online: 01 Jun 2022
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Article
A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019)
Mohita Maggon
Pages: 324-351
Published online: 14 Jun 2022
AbstractforA Bibliometric Analysis of Journal of Relationship Marketing (2002–2019) | Full Text | References | PDF (2.8 MB) | EPUB
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