Journal of Relationship Marketing, Volume 6, Issue 1 (2007)

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Journal of Relationship Marketing, Volume 6, Issue 1 (2007)

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EDITOR'S CORNER

EDITOR'S CORNER
David Bejou
Page: 1
Published online: 08 Oct 2008
CitationforEDITOR'S CORNER | PDF (515.8 KB)
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Original Articles

Article
Exploring the Relationships Among Sales Manager Goals, Ethical Behavior and Professional Commitment in the Salesforce
Implications for Forging Customer Relationships
Charles H. Schwepker Jr. & David J. Good
Pages: 3-19
Published online: 08 Oct 2008
AbstractforExploring the Relationships Among Sales Manager Goals, Ethical Behavior and Professional Commitment in the Salesforce | References | PDF (611.7 KB)
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Article
The Psychological Antecedents of Enduring Customer Relationships
An Empirical Study in a Bank Setting
Josée Bloemer & Gaby Odekerken-Schröder
Pages: 21-43
Published online: 08 Oct 2008
AbstractforThe Psychological Antecedents of Enduring Customer Relationships | References | PDF (845.6 KB)
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Article
Love at First Sight or a Long-Term Affair?
Different Relationship Levels as Predictors of Customer Commitment
Maria Sääksjärvi, Katarina Hellén, Johanna Gummerus & Christian Grönroos
Pages: 45-61
Published online: 08 Oct 2008
AbstractforLove at First Sight or a Long-Term Affair? | References | PDF (826.1 KB)
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Article
The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions
Spiros P. Gounaris, Nektarios A. Tzempelikos & Kalliopi Chatzipanagiotou
Pages: 63-87
Published online: 30 Sep 2009
AbstractforThe Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions | References | PDF (789 KB)
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Article
The Effects on the Relationship Learning from Relationship Enhancement Activities
Fang-Ming Hsu, Tser-Yieth Chen & Ting-Yi Huang
Pages: 89-107
Published online: 08 Oct 2008
AbstractforThe Effects on the Relationship Learning from Relationship Enhancement Activities | References | PDF (666.3 KB)
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