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Volume 6, Issue 2

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 6, Issue 2 (2007)

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Journal of Relationship Marketing, Volume 6, Issue 2 (2007)

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EDITOR'S CORNER

David Bejou

Page: 1

Published online: 23 Sep 2008

CitationforEDITOR'S CORNER | PDF (516.1 KB)

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Original Articles

Article

Assessing the Productivity of Relationship Marketing

Moving Toward a Paradigm

Daniel L. Sherrell & David Bejou

Pages: 3-7

Published online: 23 Sep 2008

AbstractforAssessing the Productivity of Relationship Marketing | References | PDF (551.7 KB)

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Article

Examining the Relationship Marketing, Marketing Productivity Paradigm

Establishing an Agenda for Current and Future Research

Robert P. Bush, James H. Underwood III & Daniel L. Sherrell

Pages: 9-32

Published online: 23 Sep 2008

AbstractforExamining the Relationship Marketing, Marketing Productivity Paradigm | References | PDF (982.7 KB)

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Article

The Metrics of Relationships

Measuring Satisfaction, Loyalty and Profitability of Relational Customers

Arun Sharma

Pages: 33-50

Published online: 23 Sep 2008

AbstractforThe Metrics of Relationships | References | PDF (927.3 KB)

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Article

Committed Customers as Strategic Marketing Resources

Russell Lacey & Robert M. Morgan

Pages: 51-65

Published online: 23 Sep 2008

AbstractforCommitted Customers as Strategic Marketing Resources | References | PDF (1.4 MB)

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Article

Sales Force Automation Systems and Sales Force Productivity

Critical Issues and Research Agenda

Paul Clark, Richard A. Rocco & Alan J. Bush

Pages: 67-87

Published online: 23 Sep 2008

AbstractforSales Force Automation Systems and Sales Force Productivity | References | PDF (2 MB)

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Article

Using CRM to Manage Marketing Productivity

Robert P. Bush & James H. Underwood III

Pages: 89-116

Published online: 23 Sep 2008

AbstractforUsing CRM to Manage Marketing Productivity | References | PDF (1.4 MB)

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