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Journal of Relationship Marketing
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Volume 6, Issue 3-4

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 6, Issue 3-4 (2008)

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Journal of Relationship Marketing, Volume 6, Issue 3-4 (2008)

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Original Articles

Article

Preface

David Bejou

Page: xxv

Published online: 25 Sep 2008

CitationforPreface | PDF (35.3 KB)

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Article

Objectives of Customer Centric Approaches in Relationship Marketing

Lerzan Aksoy, Timothy L. Keiningham & David Bejou

Pages: 1-8

Published online: 25 Sep 2008

AbstractforObjectives of Customer Centric Approaches in Relationship Marketing | References | PDF (91.4 KB)

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Article

Approaches to Customer Segmentation

Bruce Cooil, Lerzan Aksoy & Timothy L. Keiningham

Pages: 9-39

Published online: 25 Sep 2008

AbstractforApproaches to Customer Segmentation | References | PDF (295.2 KB)

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Article

Cross-Selling

Offering the Right Product to the Right Customer at the Right Time

Wagner A. Kamakura

Pages: 41-58

Published online: 25 Sep 2008

AbstractforCross-Selling | References | PDF (213.9 KB)

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Article

Understanding and Using Customer Loyalty and Customer Value

Edward Malthouse & Frank Mulhern

Pages: 59-86

Published online: 25 Sep 2008

AbstractforUnderstanding and Using Customer Loyalty and Customer Value | References | PDF (299.7 KB)

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Article

Ignoring Your Best Customer?

An Investigation of Customer Satisfaction, Customer Retention and Their Financial Impact

Baohong Sun Carnegie, Ronald Wilcox & Ting Zhu

Pages: 87-116

Published online: 25 Sep 2008

AbstractforIgnoring Your Best Customer? | References | PDF (593.6 KB)

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Article

Customer Selection and Prioritization

The Optimal Resource Allocation Approach to Maximizing Customer Value

Namita Bhatnagar, Kiersten Maryott & David Bejou

Pages: 117-130

Published online: 25 Sep 2008

AbstractforCustomer Selection and Prioritization | References | PDF (95.6 KB)

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