Journal of Relationship Marketing, Volume 7, Issue 4 (2008)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Relationship Marketing, Volume 7, Issue 4 (2008)

See all volumes and issues
Vol 23, 2024 Vol 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Volume 7, 2008 Vol 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005-2006 Vol 3, 2004-2005 Vol 2, 2003-2004 Vol 1, 2002 Vol 5, 1998-1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995
Download citations Download PDFs Download issue

Managing Service Relationships

EDITORIAL

Editorial
Managing Service Relationships: An Overview
Gopalkrishnan R. Iyer & David Bejou
Pages: 323-325
Published online: 12 Dec 2008
First Page PreviewforManaging Service Relationships: An Overview | Full Text | PDF (24.9 KB)
  • 153 Views
  • 1 CrossRef citations
  • 0Altmetric

Original Articles

Article
Improving Customer Service and Profitability Through Customer Intervention in Service Relationships
Arun Sharma
Pages: 327-340
Published online: 12 Dec 2008
AbstractforImproving Customer Service and Profitability Through Customer Intervention in Service Relationships | Full Text | References | PDF (105 KB)
  • 1174 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Building Store Loyalty Through Service Strategies
Dhruv Grewal, Ram Krishnan & Joan Lindsey-Mullikin
Pages: 341-358
Published online: 12 Dec 2008
AbstractforBuilding Store Loyalty Through Service Strategies | Full Text | References | PDF (97 KB)
  • 817 Views
  • 11 CrossRef citations
  • 0Altmetric
Article
Understanding the Role of Complaint Handling on Consumer Loyalty in Service Relationships
Sandra Rothenberger, Dhruv Grewal & Gopalkrishnan R. Iyer
Pages: 359-376
Published online: 12 Dec 2008
AbstractforUnderstanding the Role of Complaint Handling on Consumer Loyalty in Service Relationships | Full Text | References | PDF (168.2 KB)
  • 928 Views
  • 22 CrossRef citations
  • 0Altmetric
Article
Putting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases Be Reduced?
David M. Woisetschläger, Heiner Evanschitzky & Hartmut H. Holzmüller
Pages: 377-390
Published online: 12 Dec 2008
AbstractforPutting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases Be Reduced? | Full Text | References | PDF (106.8 KB)
  • 178 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Does “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings
Johannes B. Berentzen, Christof Backhaus, Manuel Michaelis, Markus Blut & Dieter Ahlert
Pages: 391-405
Published online: 12 Dec 2008
AbstractforDoes “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings | Full Text | References | PDF (1.3 MB)
  • 714 Views
  • 21 CrossRef citations
  • 0Altmetric
Article
Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships
Khanyapuss Punjaisri, Alan Wilson & Heiner Evanschitzky
Pages: 407-424
Published online: 12 Dec 2008
AbstractforExploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships | Full Text | References | PDF (138.3 KB)
  • 2876 Views
  • 89 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Relationship Marketing Practices and Export Performance of SMEs in an Emerging Economy: A Mediation Analysis
Ronald Ebenezer Essel
Article | Published online: 4 Jul 2024
Impact of Digital On-Boarding Quality on Customer Satisfaction: The Moderating Role of Perceived Risk
Rushikant Shastri et al.
Article | Published online: 29 Jun 2024
How Attitudes Translate to Loyalty: An Integrative Model in Service Relationship Marketing
Mehdi Akhgari et al.
Article | Published online: 25 Jun 2024
Open Access
The Impact of Relationship Marketing Dimensions on Financial Indicators of Stock Exchange Market Companies
Manijeh Haghighinasab et al.
Article | Published online: 17 Jun 2024
View all latest articles