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Volume 8, Issue 2

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 8, Issue 2 (2009)

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Journal of Relationship Marketing, Volume 8, Issue 2 (2009)

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Editorials

Editorial

Editor's Corner

David Bejou

Page: 81

Published online: 19 May 2009

CitationforEditor's Corner | Full Text | PDF (28.2 KB)

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Articles

Article

Service Employee Performance: Its Components and Antecedents

Elaine Wallace & Leslie De Chernatony

Pages: 82-102

Published online: 18 May 2009

AbstractforService Employee Performance: Its Components and Antecedents | Full Text | References | PDF (658.7 KB)

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Article

Service Orientation of Organizational Structures

Heiko Gebauer, Felix Pütz, Thomas Fischer & Elgar Fleisch

Pages: 103-126

Published online: 18 May 2009

AbstractforService Orientation of Organizational Structures | Full Text | References | PDF (1.4 MB)

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Article

The Marketing Approach in Relationships Between Universities and Firms

Mercedes Marzo-Navarro, Marta Pedraja-Iglesias & Pilar Rivera-Torres

Pages: 127-147

Published online: 18 May 2009

AbstractforThe Marketing Approach in Relationships Between Universities and Firms | Full Text | References | PDF (120.9 KB)

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Article

Images in Academic Web Pages as Marketing Tools: Meeting the Challenge of Service Intangibility

Iris Vilnai-Yavetz & Sigal Tifferet

Pages: 148-164

Published online: 19 May 2009

AbstractforImages in Academic Web Pages as Marketing Tools: Meeting the Challenge of Service Intangibility | Full Text | References | PDF (97.6 KB)

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Article

Measuring Asymmetrical Power Distribution in Supply Chain Networks: What Is the Appropriate Method?

Vera Belaya, Taras Gagalyuk & Jon Hanf

Pages: 165-193

Published online: 18 May 2009

AbstractforMeasuring Asymmetrical Power Distribution in Supply Chain Networks: What Is the Appropriate Method? | Full Text | References | PDF (140.2 KB)

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