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Volume 8, Issue 4

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 8, Issue 4 (2009)

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Journal of Relationship Marketing, Volume 8, Issue 4 (2009)

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Editorials

Editorial

Editor's Corner

David Bejou

Page: 279

Published online: 30 Nov 2009

CitationforEditor's Corner | Full Text | PDF (27.9 KB)

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Articles

Article

Forging New Global Alliances: Emerging Markets and Advanced Economies

Ceslav Ciobanu & David Bejou

Pages: 280-298

Published online: 30 Nov 2009

AbstractforForging New Global Alliances: Emerging Markets and Advanced Economies | Full Text | References | PDF (108.5 KB)

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Article

Extending Customer Relationship Management to Value Chain Partners for Competitive Advantage

Samit Chakravorti

Pages: 299-312

Published online: 30 Nov 2009

AbstractforExtending Customer Relationship Management to Value Chain Partners for Competitive Advantage | Full Text | References | PDF (533.8 KB)

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Article

Retaining Customers With Shopping Convenience

Sabine Moeller, Martin Fassnacht & Andreas Ettinger

Pages: 313-329

Published online: 30 Nov 2009

AbstractforRetaining Customers With Shopping Convenience | Full Text | References | PDF (96.1 KB)

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Article

Organizational Drivers of Relationship Trust: An Investigation of Service Exporters

Vinh Lu

Pages: 330-355

Published online: 30 Nov 2009

AbstractforOrganizational Drivers of Relationship Trust: An Investigation of Service Exporters | Full Text | References | PDF (289.8 KB)

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