Journal of Marketing for Higher Education, Volume 15, Issue 2 (2006)

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Journal of Marketing for Higher Education, Volume 15, Issue 2 (2006)

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Original Articles

Article
An Identification and Analysis of Students' Expectations and Views Regarding Foreign-Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities
Mike Willis
Pages: 1-30
Published online: 08 Sep 2008
AbstractforAn Identification and Analysis of Students' Expectations and Views Regarding Foreign-Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities | References | PDF (662.1 KB)
  • 164 Views
  • 4 CrossRef citations
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Article
Factors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis
Tekle Shanka, Vanessa Quintal & Ruth Taylor
Pages: 31-46
Published online: 08 Sep 2008
AbstractforFactors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis | References | PDF (620.7 KB)
  • 3493 Views
  • 99 CrossRef citations
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Article
Gender Differences in Students' and Parents' Evaluative Criteria When Selecting a College
Phylis M. Mansfield & Jacquelyn Warwick
Pages: 47-80
Published online: 08 Sep 2008
AbstractforGender Differences in Students' and Parents' Evaluative Criteria When Selecting a College | References | PDF (663.1 KB)
  • 206 Views
  • 15 CrossRef citations
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Article
Choice Modeling New Zealand High School Seniors' Preferences for University Education
David K. Holdsworth & Derek Nind
Pages: 81-102
Published online: 08 Sep 2008
AbstractforChoice Modeling New Zealand High School Seniors' Preferences for University Education | References | PDF (634.7 KB)
  • 488 Views
  • 32 CrossRef citations
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Article
Postgraduate International Students from Asia: Factors Influencing Satisfaction
Rodney Arambewela, John Hall & Segu Zuhair
Pages: 105-127
Published online: 08 Sep 2008
AbstractforPostgraduate International Students from Asia: Factors Influencing Satisfaction | References | PDF (637.5 KB)
  • 1210 Views
  • 40 CrossRef citations
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Article
University Marketing: Perceptions, Practices and Prospects in the Less Developed World
Felix Maringe
Pages: 129-153
Published online: 08 Sep 2008
AbstractforUniversity Marketing: Perceptions, Practices and Prospects in the Less Developed World | References | PDF (993.9 KB)
  • 337 Views
  • 9 CrossRef citations
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Article
The Perceptual Impact of U.S. News & World Report Rankings on Eight Public MBA Programs
Nissa Dahlin-Brown
Pages: 155-179
Published online: 08 Sep 2008
AbstractforThe Perceptual Impact of U.S. News & World Report Rankings on Eight Public MBA Programs | References | PDF (641.3 KB)
  • 167 Views
  • 6 CrossRef citations
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