Journal of Marketing for Higher Education, Volume 19, Issue 1 (2009)

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Journal of Marketing for Higher Education, Volume 19, Issue 1 (2009)

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Original Articles

Article
Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes
Gary R. Johnson, Colby Jubenville & Benjamin Goss
Pages: 1-25
Published online: 03 Jun 2009
AbstractforUsing Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes | Full Text | References | PDF (134.9 KB)
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Article
A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges
Brian A. Vander Schee
Pages: 26-37
Published online: 03 Jun 2009
AbstractforA Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges | Full Text | References | PDF (80.6 KB)
  • 198 Views
  • 3 CrossRef citations
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Article
Education as Service: The Understanding of University Experience Through the Service Logic
Irene C. L. Ng & Jeannie Forbes
Pages: 38-64
Published online: 03 Jun 2009
AbstractforEducation as Service: The Understanding of University Experience Through the Service Logic | Full Text | References | PDF (220.1 KB)
  • 3698 Views
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Article
Higher Education Institutions: Satisfaction and Loyalty among International Students
Audhesh K. Paswan & Gopala Ganesh
Pages: 65-84
Published online: 03 Jun 2009
AbstractforHigher Education Institutions: Satisfaction and Loyalty among International Students | Full Text | References | PDF (125.6 KB)
  • 1707 Views
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Article
Prospective Students' Perceptions of University Brands: An Empirical Study
Roger Bennett & Rehnuma Ali-Choudhury
Pages: 85-107
Published online: 03 Jun 2009
AbstractforProspective Students' Perceptions of University Brands: An Empirical Study | Full Text | References | PDF (173.3 KB)
  • 4206 Views
  • 91 CrossRef citations
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