Journal of Marketing for Higher Education, Volume 2, Issue 1 (1989)

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Journal of Marketing for Higher Education, Volume 2, Issue 1 (1989)

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Original Articles

Article
FROM THE EDITOR
Haworth Editorial Submission
Pages: 1-2
Published online: 23 Oct 2008
AbstractforFROM THE EDITOR | PDF (126.8 KB)
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Article
The Potential Value of Real Interdisciplinary Marketing Education:
An Example Based Upon the Relationship Between Poetic Concepts and Effective Strategic Marketing Plans
Stephen P. Ramocki
Pages: 3-12
Published online: 23 Oct 2008
AbstractforThe Potential Value of Real Interdisciplinary Marketing Education: | PDF (1.9 MB)
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Article
State of the Art of Advertising Practice in U.S. Higher Education
William L. Shanklin & Helen Burdenski
Pages: 13-18
Published online: 23 Oct 2008
AbstractforState of the Art of Advertising Practice in U.S. Higher Education | PDF (1.3 MB)
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Article
How Students Choose a College:
A Qualitative Approach
Thomas J. Hayes
Pages: 19-28
Published online: 23 Oct 2008
AbstractforHow Students Choose a College: | PDF (1.7 MB)
  • 359 Views
  • 16 CrossRef citations
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Article
Freshman Retention
Examining a Human Capital Decision with Aggregate Data
John S. Heywood & Richard D. Marcus
Pages: 29-44
Published online: 23 Oct 2008
AbstractforFreshman Retention | PDF (3.2 MB)
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Article
Enrollment Management
A Systems Approach
Kevin Drumm
Pages: 45-58
Published online: 23 Oct 2008
AbstractforEnrollment Management | PDF (2.8 MB)
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Article
Distinguishing Between Master's and PhD Students for Marketing and Recruiting
Gary D. Malaney
Pages: 59-68
Published online: 23 Oct 2008
AbstractforDistinguishing Between Master's and PhD Students for Marketing and Recruiting | PDF (2.1 MB)
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Article
Marketing in Higher Education
The Brave New World
William C. Johnson
Pages: 69-78
Published online: 23 Oct 2008
AbstractforMarketing in Higher Education | PDF (1.9 MB)
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Article
Fragmentation Within the University Setting
An Internal Marketing Response
Mary F. Mobley & Nabil A. Ibrahim
Pages: 79-86
Published online: 23 Oct 2008
AbstractforFragmentation Within the University Setting | PDF (1.6 MB)
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Article
Student and Faculty Reaction to Time and Place
Marketing Implications for Higher Education
Clare L. Comm
Pages: 87-98
Published online: 23 Oct 2008
AbstractforStudent and Faculty Reaction to Time and Place | PDF (1.9 MB)
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Article
Employing University-Based Research Parks to Expand High Technology Marketing Objectives
John K. Ryans, Jr., William L. Shanklin & William A. Rooks, Jr.
Pages: 99-118
Published online: 23 Oct 2008
AbstractforEmploying University-Based Research Parks to Expand High Technology Marketing Objectives | PDF (2.9 MB)
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RESEARCH IN PROGRESS

Article
The College Selection Process:
An Empirical Model Proposal
Judy D. Holmes, Margaree S. Crosby & Michael J. Stahl
Pages: 119-132
Published online: 23 Oct 2008
AbstractforThe College Selection Process: | PDF (2.5 MB)
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A HIGHER EDUCATION MARKETING DIALOG

Article
Marketing Research in a Less Than Ideal World
Thomas J. Hayes
Pages: 133-136
Published online: 23 Oct 2008
AbstractforMarketing Research in a Less Than Ideal World | PDF (788.3 KB)
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