Journal of Marketing for Higher Education, Volume 22, Issue 2 (2012)

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Journal of Marketing for Higher Education, Volume 22, Issue 2 (2012)

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Original Articles

Article
Students as global citizens: strategies for mobilizing studies abroad
Marianne D. Sison & Linda Brennan
Pages: 167-181
Published online: 08 Nov 2012
AbstractforStudents as global citizens: strategies for mobilizing studies abroad | Full Text | References | PDF (108.1 KB)
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Article
Institutional branding: a content analysis of public service announcements from American universities
Michael J. Clayton, Kevin V. Cavanagh & Matt Hettche
Pages: 182-205
Published online: 22 Nov 2012
AbstractforInstitutional branding: a content analysis of public service announcements from American universities | Full Text | References | PDF (206.9 KB)
  • 1343 Views
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Article
Students' choice of universities in Germany: structure, factors and information sources used
Katrin Obermeit
Pages: 206-230
Published online: 14 Nov 2012
AbstractforStudents' choice of universities in Germany: structure, factors and information sources used | Full Text | References | PDF (166.2 KB)
  • 2492 Views
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Article
Antecedents to the export market orientation of Hungarian higher education institutions, and their export performance consequences
Gábor Nagy & József Berács
Pages: 231-256
Published online: 15 Nov 2012
AbstractforAntecedents to the export market orientation of Hungarian higher education institutions, and their export performance consequences | Full Text | References | PDF (183.4 KB)
  • 362 Views
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Article
Values education and student satisfaction: German business students' perceptions of universities' value influences
Dirk C. Moosmayer & Florian U. Siems
Pages: 257-272
Published online: 27 Nov 2012
AbstractforValues education and student satisfaction: German business students' perceptions of universities' value influences | Full Text | References | PDF (117.8 KB)
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