Journal of Marketing for Higher Education, Volume 23, Issue 2 (2013)

Browse this journal
Sample our Education journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing for Higher Education, Volume 23, Issue 2 (2013)

See all volumes and issues
Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Volume 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007-2008 Vol 16, 2006 Vol 15, 2005-2006 Vol 14, 2004-2005 Vol 13, 2004 Vol 12, 2002-2003 Vol 11, 2001 Vol 10, 2000-2001 Vol 9, 1999-2000 Vol 8, 1997-1998 Vol 7, 1996-1997 Vol 6, 1995 Vol 5, 1994 Vol 4, 1993 Vol 3, 1990-1991 Vol 2, 1989-1990 Vol 1, 1988-1989
Download citations Download PDFs Download issue

Original Articles

Article
Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?
Sanjai K. Parahoo, Heather L. Harvey & Rana M. Tamim
Pages: 135-154
Published online: 03 Dec 2013
AbstractforFactors influencing student satisfaction in universities in the Gulf region: does gender of students matter? | Full Text | References | PDF (154 KB)
  • 1386 Views
  • 40 CrossRef citations
  • 0Altmetric
Article
Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap
Adam Nguyen & Joseph Rosetti
Pages: 155-174
Published online: 03 Dec 2013
AbstractforOvercoming potential negative consequences of customer orientation in higher education: closing the ideological gap | Full Text | References | PDF (209.2 KB)
  • 456 Views
  • 16 CrossRef citations
  • 0Altmetric
Article
Measuring consumer-based brand equity for Indian business schools
Ashita Aggarwal Sharma, Vithala R. Rao & Sapna Popli
Pages: 175-203
Published online: 17 Dec 2013
AbstractforMeasuring consumer-based brand equity for Indian business schools | Full Text | References | PDF (500.4 KB)
  • 1276 Views
  • 22 CrossRef citations
  • 0Altmetric
Article
Student needs and motives when attending a university: exploring the Syrian case
Anas Al-Fattal & Rami Ayoubi
Pages: 204-225
Published online: 17 Dec 2013
AbstractforStudent needs and motives when attending a university: exploring the Syrian case | Full Text | References | PDF (242.1 KB)
  • 670 Views
  • 21 CrossRef citations
  • 0Altmetric
Antecedents and Consequences of Student Satisfaction with e-Learning: The Case of Private Universities in Egypt
Marwa Medhat Headar, Nadia Elaref & Omneya Mokhtar Yacout
Pages: 226-257
Published online: 17 Dec 2013
AbstractforAntecedents and Consequences of Student Satisfaction with e-Learning: The Case of Private Universities in Egypt | Full Text | References | PDF (213.1 KB)
  • 504 Views
  • 15 CrossRef citations
  • 0Altmetric
Article
We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials
Timothy D. Pippert, Laura J. Essenburg & Edward J. Matchett
Pages: 258-282
Published online: 17 Dec 2013
AbstractforWe've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials | Full Text | References | PDF (179.8 KB)
  • 3820 Views
  • 44 CrossRef citations
  • 0Altmetric

Editorial Board

Editorial Board
Page: ebi
Published online: 17 Dec 2013
CitationforEditorial Board | Full Text | PDF (28.1 KB)
  • 35 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory
Khadija Rauf et al.
Article | Published online: 18 Jul 2024
Positive affect congruence between recruiters and applicants: effects on mutual attitudes and behaviors
Xingyu Qu et al.
Article | Published online: 11 Jun 2024
Care-experienced students and equity support provision: an investigation of Australian university websites
Elizabeth Knight et al.
Article | Published online: 30 May 2024
Open Access
User-generated content effectiveness in co-creation of online higher educational services
Maysam Shafiee Roodposhti et al.
Article | Published online: 7 May 2024
View all latest articles