Journal of Marketing for Higher Education, Volume 30, Issue 1 (2020)

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Journal of Marketing for Higher Education, Volume 30, Issue 1 (2020)

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Articles

Article
Revisiting perceived service quality in higher education: uncovering service quality dimensions for postgraduate students
Shahira El Alfy & Abdulai Abukari
Pages: 1-25
Published online: 31 Jul 2019
AbstractforRevisiting perceived service quality in higher education: uncovering service quality dimensions for postgraduate students | Full Text | References | PDF (1.9 MB) | EPUB
  • 1868 Views
  • 29 CrossRef citations
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Article
Impacts of perceived country image, institution image and self-image on students’ intention to study abroad: a study in Hanoi, Vietnam
Bình Nghiêm-Phú & Thành Hưng Nguyễn
Pages: 26-44
Published online: 23 Aug 2019
AbstractforImpacts of perceived country image, institution image and self-image on students’ intention to study abroad: a study in Hanoi, Vietnam | Full Text | References | PDF (1.4 MB) | EPUB
  • 1013 Views
  • 18 CrossRef citations
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Article
What do prospective students look for in higher degrees by research? A scale development study
Muhammad Abid Saleem, Lynne Eagle, Naveed Akhtar & Allah Wasaya
Pages: 45-65
Published online: 22 Oct 2019
AbstractforWhat do prospective students look for in higher degrees by research? A scale development study | Full Text | References | PDF (2 MB) | EPUB
  • 571 Views
  • 1 CrossRef citations
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Article
Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude
Gabriel Simiyu, Ronald Bonuke & Joyce Komen
Pages: 66-86
Published online: 30 Oct 2019
AbstractforSocial media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude | Full Text | References | PDF (1.9 MB) | EPUB
  • 4118 Views
  • 22 CrossRef citations
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Article
Logos, ethos, pathos and the marketing of higher education
Jemma Helen Oeppen Hill
Pages: 87-104
Published online: 10 Nov 2019
AbstractforLogos, ethos, pathos and the marketing of higher education | Full Text | References | PDF (2 MB) | EPUB
  • 5019 Views
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Article
Culture and country choice of international students: evidence from Ghana
Mahmoud Abdulai Mahmoud, Elizabeth Oppong, Daniel Twimasie, Mohammed Muniru Husseini, Adelaide Naa Amerley Kastner & Moses Oppong
Pages: 105-124
Published online: 18 Nov 2019
AbstractforCulture and country choice of international students: evidence from Ghana | Full Text | References | PDF (1.5 MB) | EPUB
  • 616 Views
  • 10 CrossRef citations
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Article
Market orientation: a key to survival and competitive advantage in Ghana’s private universities
Peter Anabila, Adelaide Naa Amerley Kastner, Cynthia A. Bulley & Michael Mba Allan
Pages: 125-144
Published online: 25 Nov 2019
AbstractforMarket orientation: a key to survival and competitive advantage in Ghana’s private universities | Full Text | References | PDF (1.4 MB) | EPUB
  • 550 Views
  • 14 CrossRef citations
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Insights into user engagement on social media. Case study of a higher education institution
María del Rocío Bonilla, Eva Perea, José Luis del Olmo & August Corrons
Pages: 145-160
Published online: 21 Nov 2019
AbstractforInsights into user engagement on social media. Case study of a higher education institution | Full Text | References | PDF (1.3 MB) | EPUB
  • 2736 Views
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