Journal of Marketing for Higher Education, Volume 31, Issue 2 (2021)

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Journal of Marketing for Higher Education, Volume 31, Issue 2 (2021)

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Review

Differentiated: segmentation for improved learning strategies
Sarath A. Nonis, Gail I. Hudson & Melodie J. Philhours
Pages: 155-174
Published online: 24 May 2020
AbstractforDifferentiated: segmentation for improved learning strategies | Full Text | References | PDF (1.3 MB) | EPUB
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Articles

Article
Understanding Alumni-Alma mater commitment relationships upstream and downstream
Ilda Maria Pedro, Júlio da Costa Mendes & Luís Nobre Pereira
Pages: 175-196
Published online: 31 May 2020
AbstractforUnderstanding Alumni-Alma mater commitment relationships upstream and downstream | Full Text | References | PDF (1.6 MB) | EPUB
  • 927 Views
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Article
The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust
Abdelhamid K. Abdelmaaboud, Ana Isabel Polo Peña & Abeer A. Mahrous
Pages: 197-219
Published online: 30 May 2020
AbstractforThe influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust | Full Text | References | PDF (2 MB) | EPUB
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Article
Revisiting the ‘university image model’ for higher education institutions’ sustainability
Shamima Raihan Manzoor, Jessica Sze Yin Ho & Abdullah Al Mahmud
Pages: 220-239
Published online: 25 Jun 2020
AbstractforRevisiting the ‘university image model’ for higher education institutions’ sustainability | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary
Ludvík Eger, Dana Egerová, Lukasz Tomczyk, Miroslav Krystoň & Csilla Czeglédi
Pages: 240-260
Published online: 25 Jun 2020
AbstractforFacebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Understanding the importance of eWOM on Higher Education Institutions’ brand equity
Liliana Carvalho, Amélia Brandão & Luísa Helena Pinto
Pages: 261-279
Published online: 15 Jul 2020
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Article
Moderating effect of perceived trust on service quality – student satisfaction relationship: evidence from Indian higher management education institutions
Sonali Singh & Sumeet Singh Jasial
Pages: 280-304
Published online: 27 Oct 2020
AbstractforModerating effect of perceived trust on service quality – student satisfaction relationship: evidence from Indian higher management education institutions | Full Text | References | PDF (1.8 MB) | EPUB
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