Journal of Marketing for Higher Education, Volume 7, Issue 1 (1996)

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Journal of Marketing for Higher Education, Volume 7, Issue 1 (1996)

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Original Articles

Article
A Studied View of Faculty Morale
David Hughes McElreath, Robert Boissoneau, Melissa Roof & Bruce Whipple
Pages: 1-8
Published online: 12 Oct 2008
AbstractforA Studied View of Faculty Morale | References | PDF (538.3 KB)
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Article
Employer Expectations from a Business Education
Fahri Karakaya & Fera Karakaya
Pages: 9-16
Published online: 12 Oct 2008
AbstractforEmployer Expectations from a Business Education | References | PDF (530.8 KB)
  • 87 Views
  • 11 CrossRef citations
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Article
Cross-Cultural Differences in Student Expectations
Matthew D. Shank, Mary Walker & Thomas J. Hayes
Pages: 17-32
Published online: 12 Oct 2008
AbstractforCross-Cultural Differences in Student Expectations | References | PDF (1.1 MB)
  • 63 Views
  • 16 CrossRef citations
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Article
The Marketing of Residence Halls: A Question of Positioning
R. Stephen Parker, Allen D. Schaefer & Lori Matthews
Pages: 33-44
Published online: 12 Oct 2008
AbstractforThe Marketing of Residence Halls: A Question of Positioning | References | PDF (824.8 KB)
  • 40 Views
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Article
Rethinking Student Services: Assessing and Improving Service Quality
Raymond F. Zammuto, Susan M. Keaveney & Edward J. O'Connor
Pages: 45-70
Published online: 12 Oct 2008
AbstractforRethinking Student Services: Assessing and Improving Service Quality | References | PDF (1.7 MB)
  • 108 Views
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Article
Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors
Janet Di Lorenzo-Aiss & Richard E. Mathisen
Pages: 71-84
Published online: 12 Oct 2008
AbstractforMarketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors | References | PDF (1,011.1 KB)
  • 95 Views
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Article
Effective Alumni Marketing Research: Theory Put to Use or, Practicing What We Preach
Robert C. Greene Jr. & Peter K. Weldon
Pages: 85-97
Published online: 12 Oct 2008
AbstractforEffective Alumni Marketing Research: Theory Put to Use or, Practicing What We Preach | References | PDF (774 KB)
  • 23 Views
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