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Volume 8, Issue 4

Journal of Marketing for Higher Education

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Journal of Marketing for Higher Education, Volume 8, Issue 4 (1998)

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Journal of Marketing for Higher Education, Volume 8, Issue 4 (1998)

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Original Articles

Article

Do You See What I See? The Marketing Lens Model in an Academic Setting

Dennis N. Bristow

Pages: 1-16

Published online: 12 Oct 2008

AbstractforDo You See What I See? The Marketing Lens Model in an Academic Setting | References | PDF (530 KB)

133 Views
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Article

Integrating Strategic Marketing on an Institutional Level

Sandra S. Liu

Pages: 17-28

Published online: 12 Oct 2008

AbstractforIntegrating Strategic Marketing on an Institutional Level | References | PDF (441.2 KB)

220 Views
10 CrossRef citations
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Article

MBA Quality Signals

Randall G. Chapman

Pages: 29-48

Published online: 12 Oct 2008

AbstractforMBA Quality Signals | References | PDF (791.7 KB)

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Article

Evaluating Market Orientation of an Executive MBA Program

Khalid M. Dubas, Waqar I. Ghani, Stanley Davis & James T. Strong

Pages: 49-59

Published online: 12 Oct 2008

AbstractforEvaluating Market Orientation of an Executive MBA Program | References | PDF (390.2 KB)

105 Views
5 CrossRef citations
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Article

College Choice in a Brand Elimination Framework: The Administrator's Perspective

Deborah E. Rosen, James M. Curran & Timothy B. Greenlee

Pages: 61-81

Published online: 12 Oct 2008

AbstractforCollege Choice in a Brand Elimination Framework: The Administrator's Perspective | References | PDF (725.7 KB)

135 Views
12 CrossRef citations
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Article

Consumer Attitudes to the Higher Education Application Process

Geraldine Clarke & M. A. Brown

Pages: 83-96

Published online: 12 Oct 2008

First Page PreviewforConsumer Attitudes to the Higher Education Application Process | References | PDF (511.9 KB)

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