Journal of Nonprofit & Public Sector Marketing, Volume 22, Issue 1 (2010)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Nonprofit & Public Sector Marketing, Volume 22, Issue 1 (2010)

See all volumes and issues
Vol 36, 2024 Vol 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2011 Volume 22, 2010 Vol 21, 2009 Vol 20, 2008 Vol 19, 2008 Vol 18, 2007 Vol 17, 2007 Vol 16, 2006 Vol 15, 2006 Vol 14, 2005 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001-2002 Vol 8, 2001 Vol 9, 2001-2002 Vol 8, 2001 Vol 7, 2000 Vol 6, 1998-1999 Vol 5, 1997 Vol 4, 1996-1997 Vol 3, 1995 Vol 2, 1994-1995 Vol 1, 1993
Download citations Download PDFs Download issue

Articles

Article
Consumers' Perceptions of Nonprofit Solicitations: Some Preliminary Evidence on Framing and Price Effects
Kyle Zolner, Larry D. Compeau, Joseph M. Jones & Jeanne Munger
Pages: 1-13
Published online: 09 Mar 2010
AbstractforConsumers' Perceptions of Nonprofit Solicitations: Some Preliminary Evidence on Framing and Price Effects | Full Text | References | PDF (205.8 KB)
  • 390 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election
Matti Leppäniemi, Heikki Karjaluoto, Heikki Lehto & Anni Goman
Pages: 14-37
Published online: 09 Mar 2010
AbstractforTargeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election | Full Text | References | PDF (139.1 KB)
  • 1680 Views
  • 30 CrossRef citations
  • 0Altmetric
Article
Segmenting Volunteer Fundraisers at a Charity Sport Event
Laura Wood, Ryan Snelgrove & Karen Danylchuk
Pages: 38-54
Published online: 09 Mar 2010
AbstractforSegmenting Volunteer Fundraisers at a Charity Sport Event | Full Text | References | PDF (105.7 KB)
  • 1742 Views
  • 41 CrossRef citations
  • 0Altmetric
Article
A Theoretical Examination of Giving and Volunteering Utilizing Resource Exchange Theory
Tanya Drollinger
Pages: 55-66
Published online: 09 Mar 2010
AbstractforA Theoretical Examination of Giving and Volunteering Utilizing Resource Exchange Theory | Full Text | References | PDF (86.1 KB)
  • 843 Views
  • 28 CrossRef citations
  • 0Altmetric

Book Review

Book Review
Up and Out of Poverty: The Social Marketing Solution, by P. Kotler and N. R. Lee
Upper Saddle River, NJ: Wharton School Publishing
Alan R. Andreasen
Pages: 67-69
Published online: 09 Mar 2010
First Page PreviewforUp and Out of Poverty: The Social Marketing Solution, by P. Kotler and N. R. Lee | Full Text | PDF (38.7 KB)
  • 447 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Message Appeals of Social Media Postings: An Experimental Study on Non-Governmental Organization
Leyla Bezgin Ediş et al.
Article | Published online: 23 Jul 2024
Social Marketing in Health Emergencies: Content analysis of Campaigns from Public Sector and Nonprofit Organizations
Marilu Fernandez-Haddad et al.
Article | Published online: 21 Jul 2024
Nonprofits, Social Media, and Mission
Katherine Morgan et al.
Article | Published online: 7 Jul 2024
Effects of University’s Social Media Presence on Students’ Organizational Media Use and Loyalty
Nathalie Camille Maring et al.
Article | Published online: 2 Jul 2024
Open Access
View all latest articles