Journal of Nonprofit & Public Sector Marketing, Volume 28, Issue 2 (2016)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Nonprofit & Public Sector Marketing, Volume 28, Issue 2 (2016)

See all volumes and issues
Vol 36, 2024 Vol 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Volume 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2011 Vol 22, 2010 Vol 21, 2009 Vol 20, 2008 Vol 19, 2008 Vol 18, 2007 Vol 17, 2007 Vol 16, 2006 Vol 15, 2006 Vol 14, 2005 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001-2002 Vol 8, 2001 Vol 9, 2001-2002 Vol 8, 2001 Vol 7, 2000 Vol 6, 1998-1999 Vol 5, 1997 Vol 4, 1996-1997 Vol 3, 1995 Vol 2, 1994-1995 Vol 1, 1993
Download citations Download PDFs Download issue

Articles

Article
A Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service
Silke Boenigk & Mareike Möhlmann
Pages: 85-104
Published online: 23 May 2016
AbstractforA Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service | Full Text | References | PDF (1.3 MB)
  • 848 Views
  • 10 CrossRef citations
  • 0Altmetric
Article
A Hierarchy-of-Effects Approach to Designing a Social Marketing Game
Rebekah Russell-Bennett, Cheryl Leo, Sharyn Rundle-Thiele & Judy Drennan
Pages: 105-128
Published online: 23 May 2016
AbstractforA Hierarchy-of-Effects Approach to Designing a Social Marketing Game | Full Text | References | PDF (1.5 MB)
  • 1354 Views
  • 20 CrossRef citations
  • 0Altmetric
Article
An Integrative Model of Alumni Loyalty—an Empirical Validation Among Graduates From German and Russian Universities
Lilia Iskhakova, Andreas Hilbert & Stefan Hoffmann
Pages: 129-163
Published online: 23 May 2016
AbstractforAn Integrative Model of Alumni Loyalty—an Empirical Validation Among Graduates From German and Russian Universities | Full Text | References | PDF (2.4 MB)
  • 667 Views
  • 11 CrossRef citations
  • 0Altmetric
Article
Institutional Trust, Sector Confidence, and Charitable Giving
Mark A. Hager & E. C. Hedberg
Pages: 164-184
Published online: 23 May 2016
AbstractforInstitutional Trust, Sector Confidence, and Charitable Giving | Full Text | References | PDF (1.5 MB)
  • 835 Views
  • 13 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Message Appeals of Social Media Postings: An Experimental Study on Non-Governmental Organization
Leyla Bezgin Ediş et al.
Article | Published online: 23 Jul 2024
Social Marketing in Health Emergencies: Content analysis of Campaigns from Public Sector and Nonprofit Organizations
Marilu Fernandez-Haddad et al.
Article | Published online: 21 Jul 2024
Nonprofits, Social Media, and Mission
Katherine Morgan et al.
Article | Published online: 7 Jul 2024
Effects of University’s Social Media Presence on Students’ Organizational Media Use and Loyalty
Nathalie Camille Maring et al.
Article | Published online: 2 Jul 2024
Open Access
View all latest articles