Journal of Nonprofit & Public Sector Marketing, Volume 3, Issue 1 (1995)

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Journal of Nonprofit & Public Sector Marketing, Volume 3, Issue 1 (1995)

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Original Articles

Article
Introduction
Donald R. Self
Page: 1
Published online: 22 Oct 2010
AbstractforIntroduction | PDF (40.8 KB)
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Article
Forecasting Behavioral Differences Between For-Profit Firms and Nonprofit Organizations
Paul Herbig, John Milewicz & James E. Golden
Pages: 3-15
Published online: 22 Oct 2010
AbstractforForecasting Behavioral Differences Between For-Profit Firms and Nonprofit Organizations | PDF (514.8 KB)
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Article
An Analysis of Promotional Materials Used by Health and Social Service Programs for Older Adults
Lenard W. Kaye
Pages: 17-31
Published online: 22 Oct 2010
AbstractforAn Analysis of Promotional Materials Used by Health and Social Service Programs for Older Adults | PDF (627.6 KB)
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Article
A Public Sector Marketing Model for Assessing the Success of Public Health Programs
Jerry Ingram, H. Dean Moberly & Robin Rawls
Pages: 33-64
Published online: 22 Oct 2010
AbstractforA Public Sector Marketing Model for Assessing the Success of Public Health Programs | PDF (1,000.7 KB)
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NONPROFIT MARKETING HISTORY SECTION: MARKETING WAR BONDS IN WWI

Article
Advertising U.S. War Bonds in the First World War
Donald Dixon
Pages: 65-80
Published online: 22 Oct 2010
AbstractforAdvertising U.S. War Bonds in the First World War | PDF (649.5 KB)
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Article
War Loan Bonds in Australia 1915-1921:
Patriotism or Propaganda?
David S. Waller
Pages: 81-96
Published online: 22 Oct 2010
AbstractforWar Loan Bonds in Australia 1915-1921: | PDF (662.2 KB)
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Article
BOOK REVIEW
Vaughan C. Judd
Pages: 97-100
Published online: 22 Oct 2010
AbstractforBOOK REVIEW | PDF (153 KB)
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Article
ABSTRACTS
Donald R. Self
Pages: 101-103
Published online: 22 Oct 2010
AbstractforABSTRACTS | PDF (109.3 KB)
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