Journal of Nonprofit & Public Sector Marketing, Volume 35, Issue 2 (2023)

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Journal of Nonprofit & Public Sector Marketing, Volume 35, Issue 2 (2023)

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Research Article

Article
Contextualization of Relational Connectedness Construct in Relationship Marketing
Yolanda Obaze, Heng Xie, Victor R. Prybutok, Wesley Randall & Daniel A. Peak
Pages: 111-143
Published online: 31 Mar 2021
AbstractforContextualization of Relational Connectedness Construct in Relationship Marketing | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Social and Financial Signalling to Increase Fundraising Revenue in Museums
Carmen Camarero, María-José Garrido & Eva Vicente
Pages: 144-164
Published online: 05 Sep 2021
AbstractforSocial and Financial Signalling to Increase Fundraising Revenue in Museums | Full Text | References | PDF (397.7 KB) | EPUB
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Article
Message Framing and Perceived Risk of Blood Donation
Nilamadhab Mohanty, Saswata N. Biswas & Debiprasad Mishra
Pages: 165-193
Published online: 12 Aug 2021
AbstractforMessage Framing and Perceived Risk of Blood Donation | Full Text | References | PDF (514.6 KB) | EPUB
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Article
Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity
Sujo Thomas
Pages: 194-214
Published online: 29 Aug 2021
AbstractforDeterminants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity | Full Text | References | PDF (424.4 KB) | EPUB
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Article
Improving Quality in Public Health Service: An Integrated Approach to the Kano Model and the Balanced Scorecard
Cleiton Rodrigues de Vasconcelos, Raíssa Souto Maior Corrêa de Carvalho, Fagner José Coutinho de Melo & Denise Dumke de Medeiros
Pages: 215-241
Published online: 19 Apr 2022
AbstractforImproving Quality in Public Health Service: An Integrated Approach to the Kano Model and the Balanced Scorecard | Full Text | References | PDF (1.3 MB) | EPUB
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