Journal of Nonprofit & Public Sector Marketing, Volume 6, Issue 1 (1998)

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Journal of Nonprofit & Public Sector Marketing, Volume 6, Issue 1 (1998)

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Miscellany

Introduction and Call for Papers
Donald R. Self
Pages: 1-2
Published online: 12 Oct 2008
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Original Articles

Article
Mission Impossible? Making Sense of the Key Debates in the Service Quality Literature
Susan Proctor & Gillian Wright
Pages: 3-29
Published online: 12 Oct 2008
AbstractforMission Impossible? Making Sense of the Key Debates in the Service Quality Literature | References | PDF (982.9 KB)
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Article
Market Orientation Among Small to Medium Sized UK Charitable Organisations: Implications for Fund-Raising Performance
Roger Bennett
Pages: 31-45
Published online: 12 Oct 2008
AbstractforMarket Orientation Among Small to Medium Sized UK Charitable Organisations: Implications for Fund-Raising Performance | References | PDF (500 KB)
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Article
A Psychographic Examination of Environmental Orientations
Kenneth C. Gehrt, Deborah Skinner & Diana A. Lawson
Pages: 47-61
Published online: 12 Oct 2008
AbstractforA Psychographic Examination of Environmental Orientations | References | PDF (549.7 KB)
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Article
The Market Orientation-Performance Link: Some Evidence from the Public Sector and Universities
Albert Caruana, B. Ramaseshan & Michael T. Ewing
Pages: 63-82
Published online: 12 Oct 2008
AbstractforThe Market Orientation-Performance Link: Some Evidence from the Public Sector and Universities | References | PDF (704.8 KB)
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Article
Using “Best Practices” to Construct a Pro Forma Marketing Plan for Early Childhood Intervention Services
Douglas L. Fugate & Janet M. Fugate
Pages: 83-96
Published online: 12 Oct 2008
AbstractforUsing “Best Practices” to Construct a Pro Forma Marketing Plan for Early Childhood Intervention Services | References | PDF (513.9 KB)
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Article
Societal Orientation of Universities: Achieving More for Less
Rajeev D. Sharma
Pages: 97-103
Published online: 12 Oct 2008
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Article
Toward a Cyberdemocracy: Political Promotions on the Intenet
Carla Johnson & Amy Cordron
Pages: 105-118
Published online: 12 Oct 2008
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