Services Marketing Quarterly, Volume 23, Issue 2 (2001)

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Services Marketing Quarterly, Volume 23, Issue 2 (2001)

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Original Articles

Article
The Emergence of Communication Gestalts
Enhancing Satisfaction, Commitment, and Effectiveness in a Service Firm
Molly Inhofe Rapert, Dan Fisher, John Kozup & Jay Cho
Pages: 1-20
Published online: 12 Oct 2008
AbstractforThe Emergence of Communication Gestalts | References | PDF (108.7 KB)
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Article
Exploring Childcare Services
Studying the Service Switching and Choice Issues
Aron O'Cass & Debra Grace
Pages: 21-48
Published online: 12 Oct 2008
AbstractforExploring Childcare Services | References | PDF (156.9 KB)
  • 72 Views
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Article
Increasing Participation in Corporate Wellness Programs
A Segmentation Study of Employee Differences
Paula J. Haynes & Marilyn M. Helms
Pages: 49-59
Published online: 12 Oct 2008
AbstractforIncreasing Participation in Corporate Wellness Programs | References | PDF (75.1 KB)
  • 297 Views
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Article
Consumer's Socio-Demographic Characteristics and Satisfaction with Services in the Airline Industry
Philemon Oyewole
Pages: 61-80
Published online: 12 Oct 2008
AbstractforConsumer's Socio-Demographic Characteristics and Satisfaction with Services in the Airline Industry | References | PDF (102.5 KB)
  • 567 Views
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Article
Graduate Students as Target Group of the University's Marketing Activities
Analyzing the Problem of Recruiting PhD Students at German Institutions of Higher Education
Nikolaus Franke & Jutta Mueschen
Pages: 81-108
Published online: 12 Oct 2008
AbstractforGraduate Students as Target Group of the University's Marketing Activities | References | PDF (163.7 KB)
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