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Volume 27, Issue 1

Services Marketing Quarterly

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Services Marketing Quarterly, Volume 27, Issue 1 (2006)

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Services Marketing Quarterly, Volume 27, Issue 1 (2006)

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Original Articles

Article

The Use of Pricing Information in Service Advertisements

A Comparison of Retail versus Professional Services

Marla Royne Stafford, Ashley J. Kilburn & Charlotte A. Allen

Pages: 1-22

Published online: 09 Oct 2008

AbstractforThe Use of Pricing Information in Service Advertisements | References | PDF (643.6 KB)

156 Views
1 CrossRef citations
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Article

The Effect of Cognitive Appraisals on Emotional Responses During Service Encounters

Vassilis Dalakas

Pages: 23-41

Published online: 09 Oct 2008

AbstractforThe Effect of Cognitive Appraisals on Emotional Responses During Service Encounters | References | PDF (634.5 KB)

261 Views
16 CrossRef citations
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Article

Consumer Behavior 101 Meets General Psychology

Scott Markham & Gabriel Esteban

Pages: 43-55

Published online: 09 Oct 2008

AbstractforConsumer Behavior 101 Meets General Psychology | References | PDF (641.5 KB)

288 Views
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Article

Exploring Customers' Perceptions in Creating and Delivering Value

Technology-Based Self-Service as an Illustration

Ismet Anitsal & Daniel J. Flint

Pages: 57-72

Published online: 09 Oct 2008

AbstractforExploring Customers' Perceptions in Creating and Delivering Value | References | PDF (672.4 KB)

782 Views
15 CrossRef citations
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Article

Switching Service Providers

Who Will the Consumer Switch To?

Abhay Shah & Allen D. Schaefer

Pages: 73-91

Published online: 09 Oct 2008

AbstractforSwitching Service Providers | References | PDF (624.2 KB)

94 Views
1 CrossRef citations
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Article

Attitudes Toward Advertising by Veterinarians

Scale Validation and Application

Thuhang T. Tran & H. Ronald Moser

Pages: 93-107

Published online: 09 Oct 2008

AbstractforAttitudes Toward Advertising by Veterinarians | References | PDF (604.7 KB)

80 Views
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Services Marketing Quarterly (Vol.27, Iss.1, 2006)

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