Services Marketing Quarterly, Volume 27, Issue 4 (2006)

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Services Marketing Quarterly, Volume 27, Issue 4 (2006)

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Original Articles

Article
Comparing Commercial and Private Client Dependency Upon Relationships with Lawyers
Toni Hilton
Pages: 1-26
Published online: 10 Oct 2008
AbstractforComparing Commercial and Private Client Dependency Upon Relationships with Lawyers | References | PDF (628.5 KB)
  • 48 Views
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Article
Direct Mail Credit Card Solicitation of College Students
An Exploratory Study
Mary Beth Pinto & Phylis Mansfield
Pages: 27-34
Published online: 10 Oct 2008
AbstractforDirect Mail Credit Card Solicitation of College Students | References | PDF (773.6 KB)
  • 67 Views
  • 7 CrossRef citations
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Article
Satisfaction with Optometric Services in Germany
A Dyadic Perspective
Ugur Yavas, Martin Benkenstein & Michael Holtz
Pages: 35-47
Published online: 10 Oct 2008
AbstractforSatisfaction with Optometric Services in Germany | References | PDF (673.3 KB)
  • 35 Views
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Article
“Standards” as a Service Marketing Tool
Framework and Application
Thomas J. Bierma & Frank L. Waterstraat
Pages: 49-72
Published online: 10 Oct 2008
Abstractfor“Standards” as a Service Marketing Tool | References | PDF (1.1 MB)
  • 109 Views
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Article
Management of Creativity in Video Game Development
A Case Study
Peter Zackariasson, Martin Walfisz & Timothy L. Wilson
Pages: 73-97
Published online: 10 Oct 2008
AbstractforManagement of Creativity in Video Game Development | References | PDF (883.3 KB)
  • 1060 Views
  • 27 CrossRef citations
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Article
Technology Advancements for Service Marketing and Quality Improvement
Multi-Firm Case Study
Alan D. Smith
Pages: 99-113
Published online: 10 Oct 2008
AbstractforTechnology Advancements for Service Marketing and Quality Improvement | References | PDF (639.7 KB)
  • 327 Views
  • 10 CrossRef citations
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Article
Superior Service Quality in Indian Cellular Telecommunication Industry
A Source of Sustainable Competitive Advantage in an Emerging Economy
Zillur Rahman
Pages: 115-139
Published online: 10 Oct 2008
AbstractforSuperior Service Quality in Indian Cellular Telecommunication Industry | References | PDF (642.9 KB)
  • 197 Views
  • 3 CrossRef citations
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Article
Gender Differences in Service Quality Expectations in the Fast Food Industry
Rama Yelkur & Subhra Chakrabarty
Pages: 141-151
Published online: 10 Oct 2008
AbstractforGender Differences in Service Quality Expectations in the Fast Food Industry | References | PDF (586.9 KB)
  • 606 Views
  • 43 CrossRef citations
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