Services Marketing Quarterly, Volume 28, Issue 2 (2006)

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Services Marketing Quarterly, Volume 28, Issue 2 (2006)

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Original Articles

Article
Consumers' Level of Expectation for Services and the Role of Implicit Service Promises
Charlene P. Bebko, Lisa M. Sciulli & Rajendar K. Garg
Pages: 1-23
Published online: 23 Sep 2008
AbstractforConsumers' Level of Expectation for Services and the Role of Implicit Service Promises | References | PDF (727.2 KB)
  • 354 Views
  • 15 CrossRef citations
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Article
What Consumers Want from Physician Web Sites
An Exploratory Analysis
Maria H. Sanchez & Peter M. Sanchez
Pages: 25-40
Published online: 23 Sep 2008
AbstractforWhat Consumers Want from Physician Web Sites | References | PDF (600.1 KB)
  • 37 Views
  • 2 CrossRef citations
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Article
Access Convenience of Competitor
The Insulating Effects of Service Quality and Satisfaction on Switching Intent
Birgit Leisen
Pages: 41-55
Published online: 23 Sep 2008
AbstractforAccess Convenience of Competitor | References | PDF (625.2 KB)
  • 80 Views
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Article
Marketing of Australia to Malaysian Consumers
Zafar U. Ahmed, M. Sadiq Sohail, Chris Myers & Chan Pui San
Pages: 57-78
Published online: 23 Sep 2008
AbstractforMarketing of Australia to Malaysian Consumers | References | PDF (871.7 KB)
  • 125 Views
  • 5 CrossRef citations
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Article
Aspects of Strategic Forces Affecting Online Banking
Alan D. Smith
Pages: 79-97
Published online: 23 Sep 2008
AbstractforAspects of Strategic Forces Affecting Online Banking | References | PDF (782.9 KB)
  • 7782 Views
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Free Access
Article
Market Attitudes and Opinions of Chief Executive Officers as Predictors of Small Professional Service Firm Performance
Eric Panitz & John J. Withey
Pages: 99-113
Published online: 23 Sep 2008
AbstractforMarket Attitudes and Opinions of Chief Executive Officers as Predictors of Small Professional Service Firm Performance | References | PDF (591.8 KB)
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