Services Marketing Quarterly, Volume 30, Issue 1 (2008)

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Services Marketing Quarterly, Volume 30, Issue 1 (2008)

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Original Articles

Article
An Introduction to the Offshore Service Ethnocentrism Construct
Shawn T. Thelen, Tanya K. Thelen, Vincent P. Magnini & Earl D. Honeycutt Jr.
Pages: 1-17
Published online: 02 Jan 2009
AbstractforAn Introduction to the Offshore Service Ethnocentrism Construct | Full Text | References | PDF (184.6 KB)
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Article
A Case Study of the Development of an E-service for the Swedish Mining Industry
Peter Hultén & Hanna Björkstrand
Pages: 18-38
Published online: 02 Jan 2009
AbstractforA Case Study of the Development of an E-service for the Swedish Mining Industry | Full Text | References | PDF (206.8 KB)
  • 56 Views
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Article
Zone of Tolerance as an Effective Management Tool to Assess Service Quality in Singapore's Stockbroking Industry
Antonio Lobo
Pages: 39-53
Published online: 02 Jan 2009
AbstractforZone of Tolerance as an Effective Management Tool to Assess Service Quality in Singapore's Stockbroking Industry | Full Text | References | PDF (212.8 KB)
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Article
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Kimberly M. Judson, Timothy W. Aurand, Linda Gorchels & Geoffrey L. Gordon
Pages: 54-68
Published online: 02 Jan 2009
AbstractforBuilding a University Brand from Within: University Administrators' Perspectives of Internal Branding | Full Text | References | PDF (84.5 KB)
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Free Access
Article
An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services
Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg & Christine T. Berry
Pages: 69-84
Published online: 02 Jan 2009
AbstractforAn Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services | Full Text | References | PDF (398.3 KB)
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