Services Marketing Quarterly, Volume 31, Issue 1 (2009)

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Services Marketing Quarterly, Volume 31, Issue 1 (2009)

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Original Articles

Article
Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
Musa Pinar, Zeliha Eser & Sandy Strasser
Pages: 1-26
Published online: 23 Dec 2009
AbstractforUsing Mystery Shopping to Compare the Service Quality of Banks in Turkey | Full Text | References | PDF (1.1 MB)
  • 345 Views
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Article
An Exploratory Study of Foreigners' Perceptions of Encounters With Local Authorities and Service Providers in France and Sweden
Peter Hultén
Pages: 27-49
Published online: 23 Dec 2009
AbstractforAn Exploratory Study of Foreigners' Perceptions of Encounters With Local Authorities and Service Providers in France and Sweden | Full Text | References | PDF (157.4 KB)
  • 119 Views
  • 1 CrossRef citations
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Article
An Assessment of the Marketing Strategy for Mobile Services of Ethiopian Telecommunication Corporation
Zelalem Temesgen, Rakshit Negi & Eyob Ketema
Pages: 50-71
Published online: 23 Dec 2009
AbstractforAn Assessment of the Marketing Strategy for Mobile Services of Ethiopian Telecommunication Corporation | Full Text | References | PDF (96.6 KB)
  • 388 Views
  • 3 CrossRef citations
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Article
An Investigation of the Role of Job Resources in Mitigating Customer-Related Social Stressors and Emotional Exhaustion
Osman M. Karatepe, Ilkay Yorganci & Mine Haktanir
Pages: 72-88
Published online: 23 Dec 2009
AbstractforAn Investigation of the Role of Job Resources in Mitigating Customer-Related Social Stressors and Emotional Exhaustion | Full Text | References | PDF (163.4 KB)
  • 500 Views
  • 27 CrossRef citations
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Article
Consumer Perceptions of Service Innovativeness and Personal Control
Mohammad Ali Zolfagharian & Audhesh Paswan
Pages: 89-105
Published online: 23 Dec 2009
AbstractforConsumer Perceptions of Service Innovativeness and Personal Control | Full Text | References | PDF (757.2 KB)
  • 231 Views
  • 7 CrossRef citations
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Article
Segmenting Demand for Long-Term Care Insurance Among Mature Consumers
George P. Moschis & S. Todd Weaver
Pages: 106-115
Published online: 23 Dec 2009
AbstractforSegmenting Demand for Long-Term Care Insurance Among Mature Consumers | Full Text | References | PDF (64.6 KB)
  • 190 Views
  • 8 CrossRef citations
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Article
Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model
Fadi M. Alkhateeb, Nile M. Khanfar & David Loudon
Pages: 116-132
Published online: 23 Dec 2009
AbstractforPhysicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model | Full Text | References | PDF (189.2 KB)
  • 965 Views
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