Services Marketing Quarterly, Volume 35, Issue 1 (2014)

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Services Marketing Quarterly, Volume 35, Issue 1 (2014)

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Original Articles

Article
Understanding the Mind of the Pet Owner for Veterinary Services
Gillie Gabay, Howard R. Moskowitz, Kenneth J. Rotondo & Douglas G. Aspros
Pages: 1-18
Published online: 20 Dec 2013
AbstractforUnderstanding the Mind of the Pet Owner for Veterinary Services | Full Text | References | PDF (3.3 MB)
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Article
Customer Loyalty in the ADSL Services Market in Spain: Background and Moderating Effects
F. Javier Miranda, Sergio Rubio & Antonio Chamorro
Pages: 19-36
Published online: 20 Dec 2013
AbstractforCustomer Loyalty in the ADSL Services Market in Spain: Background and Moderating Effects | Full Text | References | PDF (186 KB)
  • 172 Views
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Article
Self-Brand Connection With Service Brands: Examining Relationships With Performance Satisfaction, Perceived Value, and Brand Relationship Quality
Abhishek Dwivedi
Pages: 37-53
Published online: 20 Dec 2013
AbstractforSelf-Brand Connection With Service Brands: Examining Relationships With Performance Satisfaction, Perceived Value, and Brand Relationship Quality | Full Text | References | PDF (878.8 KB)
  • 1330 Views
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Article
Service Orientation in Delivery: Perspectives From Employees, Customers, and Managers
Kwabena Frimpong
Pages: 54-67
Published online: 20 Dec 2013
AbstractforService Orientation in Delivery: Perspectives From Employees, Customers, and Managers | Full Text | References | PDF (2.8 MB)
  • 451 Views
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Article
Visual Antecedents of Patronage: Personal and Professional Items in the Servicescape
Dwane H. Dean
Pages: 68-83
Published online: 20 Dec 2013
AbstractforVisual Antecedents of Patronage: Personal and Professional Items in the Servicescape | Full Text | References | PDF (383.5 KB)
  • 321 Views
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Article
A Competency Model for Entry Level Business-to-Business Services Salespeople
Brian Lambert, Richard E. Plank, David A. Reid & David Fleming
Pages: 84-103
Published online: 20 Dec 2013
AbstractforA Competency Model for Entry Level Business-to-Business Services Salespeople | Full Text | References | PDF (118.6 KB)
  • 514 Views
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