Services Marketing Quarterly, Volume 36, Issue 1 (2015)

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Services Marketing Quarterly, Volume 36, Issue 1 (2015)

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Original Articles

Article
Sweden: Bank of the Year Recognition and Performance
Gert-Olof Boström, Lars Lindbergh & Timothy L. Wilson
Pages: 1-21
Published online: 12 Jan 2015
AbstractforSweden: Bank of the Year Recognition and Performance | Full Text | References | PDF (160.9 KB)
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Article
Consumer Misbehavior: Aggressive Behavior by Sports Fans
Aviv Shoham, Vassilis Dalakas & Lia Lahav
Pages: 22-36
Published online: 12 Jan 2015
AbstractforConsumer Misbehavior: Aggressive Behavior by Sports Fans | Full Text | References | PDF (83.4 KB)
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Article
An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans
Darryl W. Miller & Marshall Toman
Pages: 37-50
Published online: 12 Jan 2015
AbstractforAn Analysis of the Syntactic Complexity in Service Corporation Brand Slogans | Full Text | References | PDF (80.9 KB)
  • 534 Views
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Article
A Longitudinal Examination of Print Advertising by Professional Accounting Firms
Katherine T. Smith, L. Murphy Smith & Topaz Prawito
Pages: 51-61
Published online: 12 Jan 2015
AbstractforA Longitudinal Examination of Print Advertising by Professional Accounting Firms | Full Text | References | PDF (71.9 KB)
  • 136 Views
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Article
Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality
Ji Wan Kim, Freddy Lee & Yong Gu Suh
Pages: 62-76
Published online: 12 Jan 2015
AbstractforSatisfaction and Loyalty From Shopping Mall Experience and Brand Personality | Full Text | References | PDF (191.5 KB)
  • 2731 Views
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Article
Antecedents of Patient Trust in Health-Care Insurers
Gillie Gabay & Dahlia Moore
Pages: 77-93
Published online: 12 Jan 2015
AbstractforAntecedents of Patient Trust in Health-Care Insurers | Full Text | References | PDF (143.4 KB)
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