Services Marketing Quarterly, Volume 36, Issue 2 (2015)

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Services Marketing Quarterly, Volume 36, Issue 2 (2015)

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Original Articles

Article
Silent Voices: Nonbehavioral Reactions to Service Failures
Heejung Ro & Anna S. Mattila
Pages: 95-111
Published online: 08 May 2015
AbstractforSilent Voices: Nonbehavioral Reactions to Service Failures | Full Text | References | PDF (166.6 KB)
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Article
Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry
Bedman Narteh & Raphael Odoom
Pages: 112-135
Published online: 08 May 2015
AbstractforDoes Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry | Full Text | References | PDF (154.9 KB)
  • 1232 Views
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Article
The Impact of Intercultural Communication Competence on Service Quality and Customer Satisfaction
Ali Ihtiyar & Fauziah S. Ahmad
Pages: 136-152
Published online: 08 May 2015
AbstractforThe Impact of Intercultural Communication Competence on Service Quality and Customer Satisfaction | Full Text | References | PDF (211.3 KB)
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Article
A Note on Service Switching: Evidence From Cloud Storage Services
Sigi Goode
Pages: 153-172
Published online: 08 May 2015
AbstractforA Note on Service Switching: Evidence From Cloud Storage Services | Full Text | References | PDF (154.8 KB)
  • 272 Views
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Article
Relative Effects of Leadership and Technology on Bank Employees’ Job Outcomes
Ugur Yavas, Subhash Jha & Emin Babakus
Pages: 173-187
Published online: 08 May 2015
AbstractforRelative Effects of Leadership and Technology on Bank Employees’ Job Outcomes | Full Text | References | PDF (120 KB)
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