Journal of Travel & Tourism Marketing, Volume 27, Issue 1 (2010)

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Journal of Travel & Tourism Marketing, Volume 27, Issue 1 (2010)

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Original Articles

Article
CHALLENGES AND PROSPECTS OF DIFFERENTIATING DESTINATION BRANDS: THE CASE OF THE DUTCH CARIBBEAN ISLANDS
Marcella Daye
Pages: 1-13
Published online: 23 Feb 2010
AbstractforCHALLENGES AND PROSPECTS OF DIFFERENTIATING DESTINATION BRANDS: THE CASE OF THE DUTCH CARIBBEAN ISLANDS | Full Text | References | PDF (202.3 KB)
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Article
ENGAGING TIMESHARE OWNERS IN TOURISM DESTINATION MANAGEMENT: TOURISM PLANNING AND TOURISM MARKETING IMPLICATIONS
Chenchen Huang, Lori Pennington‐Gray, Yong Jae Ko & Brijesh Thapa
Pages: 14-30
Published online: 23 Feb 2010
AbstractforENGAGING TIMESHARE OWNERS IN TOURISM DESTINATION MANAGEMENT: TOURISM PLANNING AND TOURISM MARKETING IMPLICATIONS | Full Text | References | PDF (324.4 KB)
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Article
EXPLORING EXPENDITURE‐BASED SEGMENTATION FOR RURAL TOURISM: OVERNIGHT STAY VISITORS VERSUS EXCURSIONISTS TO FEE‐FISHING SITES
Joanne Y. J. Oh & Michael A. Schuett
Pages: 31-50
Published online: 23 Feb 2010
AbstractforEXPLORING EXPENDITURE‐BASED SEGMENTATION FOR RURAL TOURISM: OVERNIGHT STAY VISITORS VERSUS EXCURSIONISTS TO FEE‐FISHING SITES | Full Text | References | PDF (367.7 KB)
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Article
RELATIONSHIP INTENTION AS A MEDIATOR BETWEEN RELATIONAL BENEFITS AND CUSTOMER LOYALTY IN THE TOUR OPERATOR INDUSTRY
Oliver Conze, Thomas Bieger, Christian Laesser & Thomas Riklin
Pages: 51-62
Published online: 23 Feb 2010
AbstractforRELATIONSHIP INTENTION AS A MEDIATOR BETWEEN RELATIONAL BENEFITS AND CUSTOMER LOYALTY IN THE TOUR OPERATOR INDUSTRY | Full Text | References | PDF (247.1 KB)
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Article
AUSTRALIA'S DESTINATION IMAGE AMONG MAINLAND CHINESE TRAVELERS: AN EXPLORATORY STUDY
Songshan (Sam) Huang & Michael J. Gross
Pages: 63-81
Published online: 23 Feb 2010
AbstractforAUSTRALIA'S DESTINATION IMAGE AMONG MAINLAND CHINESE TRAVELERS: AN EXPLORATORY STUDY | Full Text | References | PDF (234.6 KB)
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Article
AN EXPLORATORY STUDY OF MULTI‐CULTURAL VIEWS ON THE DISNEY‐MCDONALD'S ALLIANCE
Basak Denizci Guillet & Asli D. A. Tasci
Pages: 82-95
Published online: 23 Feb 2010
AbstractforAN EXPLORATORY STUDY OF MULTI‐CULTURAL VIEWS ON THE DISNEY‐MCDONALD'S ALLIANCE | Full Text | References | PDF (246.4 KB)
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Article
THE EFFECTS OF SITUATIONAL AND PERSONAL CHARACTERISTICS ON CONSUMER COMPLAINT BEHAVIOR IN RESTAURANT SERVICES
Jong‐Hyeong Kim & Joseph S. Chen
Pages: 96-112
Published online: 23 Feb 2010
AbstractforTHE EFFECTS OF SITUATIONAL AND PERSONAL CHARACTERISTICS ON CONSUMER COMPLAINT BEHAVIOR IN RESTAURANT SERVICES | Full Text | References | PDF (316.6 KB)
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