Journal of Travel & Tourism Marketing, Volume 27, Issue 5 (2010)

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Journal of Travel & Tourism Marketing, Volume 27, Issue 5 (2010)

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Original Articles

Article
A Review of Personality Research in the Tourism and Hospitality Context
Rosanna Leung & Rob Law
Pages: 439-459
Published online: 30 Jul 2010
AbstractforA Review of Personality Research in the Tourism and Hospitality Context | Full Text | References | PDF (249.8 KB)
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Article
Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context
Robert van der Veen & Haiyan Song
Pages: 460-473
Published online: 30 Jul 2010
AbstractforExploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context | Full Text | References | PDF (147 KB)
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Article
The Impact of Diversity Seeking and Volunteer Orientation on Desire for Alternative Spring Break Programs
Anne M. Brumbaugh
Pages: 474-490
Published online: 30 Jul 2010
AbstractforThe Impact of Diversity Seeking and Volunteer Orientation on Desire for Alternative Spring Break Programs | Full Text | References | PDF (137.5 KB)
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Article
Predicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans
Kisang Ryu & Heesup Han
Pages: 491-506
Published online: 30 Jul 2010
AbstractforPredicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans | Full Text | References | PDF (159 KB)
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Article
Understanding Supplier-Selection Criteria: Meeting Planners' Approaches to Selecting and Maintaining Suppliers
Miyoung Kim & Soyoung Boo
Pages: 507-518
Published online: 30 Jul 2010
AbstractforUnderstanding Supplier-Selection Criteria: Meeting Planners' Approaches to Selecting and Maintaining Suppliers | Full Text | References | PDF (105.6 KB)
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Article
Knowledge Dissemination in Tourism Education: A Case of Tourism Marketing
Kam Hung, Xiang (Robert) Li, Bing Pan & James F. Petrick
Pages: 519-532
Published online: 30 Jul 2010
AbstractforKnowledge Dissemination in Tourism Education: A Case of Tourism Marketing | Full Text | References | PDF (113.8 KB)
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Article
World Heritage Sites: The Purposes and Politics of Destination Branding
Jason Ryan & Sari Silvanto
Pages: 533-545
Published online: 30 Jul 2010
AbstractforWorld Heritage Sites: The Purposes and Politics of Destination Branding | Full Text | References | PDF (109.2 KB)
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