Journal of Travel & Tourism Marketing, Volume 32, Issue 7 (2015)

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Journal of Travel & Tourism Marketing, Volume 32, Issue 7 (2015)

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Revenue Management for Tourism and Hospitality. Guest Editors: Prof. Patrick Legohérel, Prof. Zvi Schwartz, Dr. Cindy Yoonjoung Heo, and Dr. Xuan Lorna Wang

Introduction

Introduction
Introduction
Patrick Legohérel, Zvi Schwartz, Cindy Yoonjoung Heo & Xuan Lorna Wang
Pages: 795-796
Published online: 09 Oct 2015
CitationforIntroduction | Full Text | PDF (71.6 KB)
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Original Articles

Article
Revenue Management: Progress, Challenges, and Research Prospects
Xuan Lorna Wang, Cindy Yoonjoung Heo, Zvi Schwartz, Patrick Legohérel & Frédéric Specklin
Pages: 797-811
Published online: 21 Aug 2015
AbstractforRevenue Management: Progress, Challenges, and Research Prospects | Full Text | References | PDF (185.6 KB)
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Article
From Demand Elasticity to Market Plasticity: A Market Approach for Developing Revenue Management Strategies in Tourism
Marianna Sigala
Pages: 812-834
Published online: 21 Aug 2015
AbstractforFrom Demand Elasticity to Market Plasticity: A Market Approach for Developing Revenue Management Strategies in Tourism | Full Text | References | PDF (224.3 KB)
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Article
Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis
Basak Denizci Guillet, Yuanyuan Guo & Rob Law
Pages: 835-851
Published online: 27 Aug 2015
AbstractforSegmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis | Full Text | References | PDF (255.2 KB)
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Article
Analyzing the Use of an Advance Booking Curve in Forecasting Hotel Reservations
Tony Sze Ming Tse & Yiu Tung Poon
Pages: 852-869
Published online: 25 Sep 2015
AbstractforAnalyzing the Use of an Advance Booking Curve in Forecasting Hotel Reservations | Full Text | References | PDF (751.9 KB)
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Article
Estimating Future Room Occupancy Fluctuations to Optimize Hotel Revenues
Candy Mei Fung Tang, Brian E. M. King & Nada Kulendran
Pages: 870-885
Published online: 25 Sep 2015
AbstractforEstimating Future Room Occupancy Fluctuations to Optimize Hotel Revenues | Full Text | References | PDF (309.3 KB)
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Article
Hotel Cancelation Policies, Distributive and Procedural Fairness, and Consumer Patronage: A Study of the Lodging Industry
Scott J. Smith, H.G. Parsa, Milos Bujisic & Jean-Pierre van der Rest
Pages: 886-906
Published online: 25 Sep 2015
AbstractforHotel Cancelation Policies, Distributive and Procedural Fairness, and Consumer Patronage: A Study of the Lodging Industry | Full Text | References | PDF (458.3 KB)
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Article
Measuring Price Fairness: Development of a Multidimensional Scale
Jin Young Chung & James F. Petrick
Pages: 907-922
Published online: 18 Sep 2015
AbstractforMeasuring Price Fairness: Development of a Multidimensional Scale | Full Text | References | PDF (337.2 KB)
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Article
The Future Impact of Changes in Rate Parity Agreements on Hotel Chains: The long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models
Natalie Haynes & David Egan
Pages: 923-933
Published online: 21 Aug 2015
AbstractforThe Future Impact of Changes in Rate Parity Agreements on Hotel Chains: The long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models | Full Text | References | PDF (151.5 KB)
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