Journal of Travel & Tourism Marketing, Volume 39, Issue 2 (2022)

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Journal of Travel & Tourism Marketing, Volume 39, Issue 2 (2022)

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Research Article

Article
Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period
Wen-Qi Ruan, Ting-Ting Yang & Shu-Ning Zhang
Pages: 137-151
Published online: 17 Apr 2022
AbstractforRestoration path of small tourism enterprise managers’ confidence in the COVID-19 period | Full Text | References | PDF (576.9 KB) | EPUB
  • 587 Views
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Article
Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice
Aleksandar Radic, Wei Quan, Bonhak Koo, Bee-Lia Chua, Jinkyung Jenny Kim & Heesup Han
Pages: 152-172
Published online: 27 Apr 2022
AbstractforCentral bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice | Full Text | References | PDF (4.2 MB) | EPUB
  • 1650 Views
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Article
Inspiration and wellness tourism: the role of cognitive appraisal
Biqiang Liu, Yaoqi Li, Anna Kralj, Brent Moyle & Mang He
Pages: 173-187
Published online: 28 Apr 2022
AbstractforInspiration and wellness tourism: the role of cognitive appraisal | Full Text | References | PDF (540.3 KB) | EPUB
  • 2766 Views
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Article
Thailand tourism: a systematic review
Pipatpong Fakfare, Jin-Soo Lee & Heesup Han
Pages: 188-214
Published online: 28 Apr 2022
AbstractforThailand tourism: a systematic review | Full Text | References | PDF (9.7 MB) | EPUB | Supplemental
  • 3383 Views
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Article
Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention
Jongsik Yu, Hyoungeun Moon, Bee-Lia Chua & Heesup Han
Pages: 215-227
Published online: 30 Apr 2022
AbstractforHotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention | Full Text | References | PDF (460.6 KB) | EPUB
  • 1290 Views
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Article
Anthropomorphism and OTA chatbot adoption: a mixed methods study
Danting Cai, Hengyun Li & Rob Law
Pages: 228-255
Published online: 05 May 2022
AbstractforAnthropomorphism and OTA chatbot adoption: a mixed methods study | Full Text | References | PDF (8.6 MB) | EPUB | Supplemental
  • 3247 Views
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Article
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees
Jinsoo Hwang, Heather Markham Kim, Kyu-Hyeon Joo & Jinkyung Jenny Kim
Pages: 256-270
Published online: 06 May 2022
AbstractforThe antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees | Full Text | References | PDF (1.4 MB) | EPUB
  • 1285 Views
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