Journal of Relationship Marketing, Volume 4, Issue 3 (1998)

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Journal of Customer Service in Marketing & Management, Volume 4, Issue 3 (1998)

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Original Articles

Article
Return on Quality (ROQ) in Professional Services
Madhukar G. Angur, Rajan Nataraajan & Hugh J. Guffey Jr
Pages: 1-10
Published online: 17 Oct 2008
AbstractforReturn on Quality (ROQ) in Professional Services | References | PDF (289.4 KB)
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Article
Cultural Rationale for Japanese Marketing Philosophy
Carol Howard & Paul Hcrbig
Pages: 11-32
Published online: 17 Oct 2008
AbstractforCultural Rationale for Japanese Marketing Philosophy | References | PDF (756 KB)
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Article
The Effect of Market Orientation on Service Quality
An Empirical Study from Taiwan
Tung-Zong Chang & Su-Jane Chen
Pages: 33-45
Published online: 17 Oct 2008
AbstractforThe Effect of Market Orientation on Service Quality | References | PDF (376.4 KB)
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Article
Service Quality Measurements in a Developing Economy
SERVQUAL versus SERVPERF
Madhukar G. Angur
Pages: 47-60
Published online: 17 Oct 2008
AbstractforService Quality Measurements in a Developing Economy | References | PDF (444.4 KB)
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Article
Buyer-Seller Interaction, Capacity Management, and Relationship Marketing
A Framework for Increased Restaurant Sales
Sean Valentine & Gene Brown
Pages: 61-73
Published online: 17 Oct 2008
AbstractforBuyer-Seller Interaction, Capacity Management, and Relationship Marketing | References | PDF (394.5 KB)
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Article
Approaches to Improving Process Quality in the Service Sector
Jaideep Motwani, Tom Bramorski & Manohar Madan
Pages: 75-85
Published online: 17 Oct 2008
AbstractforApproaches to Improving Process Quality in the Service Sector | References | PDF (362.8 KB)
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Article
The Extent of Use of Technology for Effective Management of Operations in the Service Sector
A Survey of Auto Part Stores
Tom Bramorski, Jerry Gosepuncl, Manohar Madan & Jaideep Motwani
Pages: 87-96
Published online: 17 Oct 2008
AbstractforThe Extent of Use of Technology for Effective Management of Operations in the Service Sector | References | PDF (278.4 KB)
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