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Volume 6, Issue 2

Journal of Hospital Marketing & Public Relations

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Journal of Hospital Marketing & Public Relations, Volume 6, Issue 2 (1992)

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Journal of Hospital Marketing, Volume 6, Issue 2 (1992)

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Original Articles

Article

Preface

William J. Winston Editor

Pages: xi-xiii

Published online: 21 Oct 2008

First Page PreviewforPreface | PDF (943.6 KB)

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ARTICLES

Article

Strategic Planning As Used by Chief Executive Officers

Robert Boissoneau, Paul Belton & Bryan Schwahn

Pages: 1-17

Published online: 21 Oct 2008

First Page PreviewforStrategic Planning As Used by Chief Executive Officers | PDF (6.6 MB)

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Original Articles

Article

How to Improve Occupancy Rates by Educating the Health Care Consumer

Joby John

Pages: 19-24

Published online: 21 Oct 2008

First Page PreviewforHow to Improve Occupancy Rates by Educating the Health Care Consumer | References | PDF (2.3 MB)

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Article

Physical Environment as a Hospital Marketing Tool

Julie Baker & Charles W. Lamb Jr.

Pages: 25-35

Published online: 21 Oct 2008

AbstractforPhysical Environment as a Hospital Marketing Tool | References | PDF (4.5 MB)

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Article

Plan for Revenue Production in Nutrition Care at Banning Memorial Hospital

A Case Study

A. Ben Oumlil & C. P. Rao

Pages: 37-83

Published online: 21 Oct 2008

First Page PreviewforPlan for Revenue Production in Nutrition Care at Banning Memorial Hospital | PDF (14 MB)

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Article

Minor Emergency Clinic

Key to the Future of Successful Hospitals

Sudhir Chawla, Yunus Kathawala & Dean Elmuti

Pages: 85-100

Published online: 21 Oct 2008

AbstractforMinor Emergency Clinic | References | PDF (6.1 MB)

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Article

Informational Influences on Physician Referrals

Richard R Beltramini & Ajay K. Sirsi

Pages: 101-126

Published online: 21 Oct 2008

AbstractforInformational Influences on Physician Referrals | References | PDF (9.6 MB)

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Article

Evaluating Health Care Services from the Perspective of the Elderly

Matthew D. Shank, Reta C. Rupich, Michael G. Griffin & Louis V. Avioli

Pages: 127-147

Published online: 21 Oct 2008

AbstractforEvaluating Health Care Services from the Perspective of the Elderly | References | PDF (8.2 MB)

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Article

Indicators of Hospital Closure Under PPS and Blue Cross/Blue Shield Cost-Based Reimbursements

Sharon Oswald, Lorraine Gardiner & John Jahera Jr

Pages: 149-182

Published online: 21 Oct 2008

AbstractforIndicators of Hospital Closure Under PPS and Blue Cross/Blue Shield Cost-Based Reimbursements | References | PDF (10.6 MB)

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Article

Internationalization of Multi Hospital Systems

C. Jayachandran, R. Chandran & Lisa O'Hara

Pages: 183-196

Published online: 21 Oct 2008

AbstractforInternationalization of Multi Hospital Systems | PDF (5.6 MB)

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