Services Marketing Quarterly, Volume 17, Issue 1 (1998)

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Journal of Professional Services Marketing, Volume 17, Issue 1 (1998)

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Original Articles

Article
The Role of Dual Entitlement and Equity Theories in Consumers' Formation of Fair Price Judgments: An Investigation Within a Business-to-Business Service Setting
D. Eric Boyd & Subodh Bhat
Pages: 1-14
Published online: 22 Oct 2008
AbstractforThe Role of Dual Entitlement and Equity Theories in Consumers' Formation of Fair Price Judgments: An Investigation Within a Business-to-Business Service Setting | References | PDF (466.5 KB)
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Article
Do Marketing-Oriented Children and Youth Centres (CYCs) Perform Better: An Exploratory Study in Hong Kong
Ricky Yee-kwong Chan & Alice Chau
Pages: 15-28
Published online: 22 Oct 2008
AbstractforDo Marketing-Oriented Children and Youth Centres (CYCs) Perform Better: An Exploratory Study in Hong Kong | References | PDF (434.2 KB)
  • 72 Views
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Article
Factors Associated with Audit Client Relationships “At Risk”
Joseph V. Carcello, Dana R. Hermanson & Roger H. Hermanson
Pages: 29-42
Published online: 22 Oct 2008
AbstractforFactors Associated with Audit Client Relationships “At Risk” | References | PDF (386.7 KB)
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Article
International Negotiations: An Entirely Different Animal
Drew Martin, Jackie Mayfield, Milton Mayfield & Paul Herbig
Pages: 43-61
Published online: 22 Oct 2008
AbstractforInternational Negotiations: An Entirely Different Animal | References | PDF (669.1 KB)
  • 208 Views
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Article
The Use of Performance Appraisal Systems in Marketing Organizations
Wayne Lene & Robert Boissoneau
Pages: 63-75
Published online: 22 Oct 2008
First Page PreviewforThe Use of Performance Appraisal Systems in Marketing Organizations | References | PDF (468.6 KB)
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Article
Using Cognitive Scripts to Assess the Process of Professional Service Delivery
Bruce L. Alford
Pages: 77-103
Published online: 22 Oct 2008
AbstractforUsing Cognitive Scripts to Assess the Process of Professional Service Delivery | References | PDF (825.5 KB)
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Article
Getting It Done: Achieving Law Firm Objectives Through the Development of Effective Marketing Strategies
Robert E. Stevens, David L. Loudon & Stan Williamson
Pages: 105-118
Published online: 22 Oct 2008
AbstractforGetting It Done: Achieving Law Firm Objectives Through the Development of Effective Marketing Strategies | References | PDF (420.1 KB)
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Article
Recruiting Business Majors: Have Company Hiring Practices Changed?
Karen Stewart & Carole Anderson
Pages: 119-128
Published online: 22 Oct 2008
AbstractforRecruiting Business Majors: Have Company Hiring Practices Changed? | References | PDF (325.8 KB)
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Article
Paying Marketing Personnel
Wayne Lenell & Robert Boissoneau
Pages: 129-139
Published online: 22 Oct 2008
AbstractforPaying Marketing Personnel | References | PDF (372.8 KB)
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Article
A Relationship Marketing Perspective for Direct Marketing in the Legal Services Industry
Bob D. Cutler & Kurt Schimmel
Pages: 141-151
Published online: 22 Oct 2008
AbstractforA Relationship Marketing Perspective for Direct Marketing in the Legal Services Industry | References | PDF (390.3 KB)
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Article
Children's Perceptions of Television Commercials: Do They Understand Its Purpose?
Joseph P. Vaccaro & Annelie A. Slanemyr
Pages: 153-163
Published online: 22 Oct 2008
AbstractforChildren's Perceptions of Television Commercials: Do They Understand Its Purpose? | References | PDF (350.7 KB)
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