Services Marketing Quarterly, Volume 21, Issue 1 (2000)

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Journal of Professional Services Marketing, Volume 21, Issue 1 (2000)

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Original Articles

Article
CPA Firms' Marketing Strategies: The Important Role of Alumni Relations Programs
Venkataraman M. Iyer, E. Michael Bamber & Russell M. Barefield
Pages: 1-7
Published online: 24 Oct 2008
AbstractforCPA Firms' Marketing Strategies: The Important Role of Alumni Relations Programs | PDF (76.2 KB)
  • 66 Views
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Article
Humorous Services Advertising: What Are the Roles of Sex, Appreciation of Humor, and Appropriateness of Humor?
Douglas L. Fugate, Jerry B. Gotlieb & Dawn Bolton
Pages: 9-22
Published online: 24 Oct 2008
AbstractforHumorous Services Advertising: What Are the Roles of Sex, Appreciation of Humor, and Appropriateness of Humor? | References | PDF (116 KB)
  • 345 Views
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Article
Professional Services Marketing: A House of Quality Approach
Prashanth B. Nagendra & Stephen W. Osborne
Pages: 23-43
Published online: 24 Oct 2008
AbstractforProfessional Services Marketing: A House of Quality Approach | References | PDF (161.8 KB)
  • 127 Views
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Article
The Impact of Technically Focused Values on Market Orientation of Professional Service Firms
Nexhmi Rexha, Tamara Kirk-Burnnand & B. Ramaseshan
Pages: 45-61
Published online: 24 Oct 2008
AbstractforThe Impact of Technically Focused Values on Market Orientation of Professional Service Firms | References | PDF (112.7 KB)
  • 31 Views
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Article
A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study
Shohreh A. Kaynama & Christine I. Black
Pages: 63-88
Published online: 24 Oct 2008
AbstractforA Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study | References | PDF (264 KB)
  • 2645 Views
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Article
Three of the Key Variables That Help Explain How Consumers Develop Their Perception of the Quality of Organizations Marketing Services
Jerry B. Gotlieb & Dawn Langkamp Bolton
Pages: 89-103
Published online: 24 Oct 2008
AbstractforThree of the Key Variables That Help Explain How Consumers Develop Their Perception of the Quality of Organizations Marketing Services | References | PDF (88.8 KB)
  • 57 Views
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Article
Customer Satisfaction and the Services Marketing Mix
Rama Yelkur
Pages: 105-115
Published online: 24 Oct 2008
AbstractforCustomer Satisfaction and the Services Marketing Mix | References | PDF (90.7 KB)
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Article
Marketing for Involvement and Advocacy: Business Advisory Boards–A Case Study
Michael W. Little, Howard Tuckman & Ron Humphrey
Pages: 117-124
Published online: 24 Oct 2008
AbstractforMarketing for Involvement and Advocacy: Business Advisory Boards–A Case Study | References | PDF (80.8 KB)
  • 43 Views
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Article
The Marketing of an Assisted Living Facility–An Exploratory Study
Kenneth E. Clow, David O'Bryan & Jane O'Bryan
Pages: 125-142
Published online: 24 Oct 2008
AbstractforThe Marketing of an Assisted Living Facility–An Exploratory Study | References | PDF (122 KB)
  • 29 Views
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Article
Changing the Change Agent: Marketing the Organizational Development Professional
Franklin B. Krohn & Michelle A. James
Pages: 143-156
Published online: 24 Oct 2008
AbstractforChanging the Change Agent: Marketing the Organizational Development Professional | References | PDF (104.2 KB)
  • 99 Views
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